Experian helped Mark Group, the energy saving experts, to grow its brand and acquire
new customers by adopting a cross-channel marketing strategy. By combining Mark Group’s
own customer knowledge and Experian’s consumer insight and data, Experian was
able to demonstrate significant return on investment.
Not-for-profit organisation Movember needed to enhance their marketing efforts
to reach global markets with localised and country specific messages. Partnering with
Experian Marketing Services, Movember were able to develop centrally-controlled email
templates that significantly increased their open rates and donations.
Experian’s consumer segmentation capabilities have enabled Fire and Rescue
NSW to deliver audience-specific emergency communication, reduce costs, increase efficiencies
and boost website traffic growth.
During the 2013 holiday season, American Eagle Outfitters launched an integrated,
omni-channel program called the “12 Days of Legendary Gifts” with the
goal of acquiring new SMS and email subscribers, increasing engagement and driving
sales. By offering daily prizes and consistent messaging across various channels and
devices, American Eagle Outfitters was able to connect with more than 8 million subscribers
in the US and Canada during the two week program! Read the full case study for additional
This longitudal study conducted from the University of Auckland's Centre for Longitudinal
Research chose two QAS address management products to help improve the way they manage
and maintain their contact data.