Case studies

Mark Group

Mark Group

Experian helped Mark Group, the energy saving experts, to grow its brand and acquire new customers by adopting a cross-channel marketing strategy. By combining Mark Group’s own customer knowledge and Experian’s consumer insight and data, Experian was able to demonstrate significant return on investment.




Not-for-profit organisation Movember needed to enhance their marketing efforts to reach global markets with localised and country specific messages. Partnering with Experian Marketing Services, Movember were able to develop centrally-controlled email templates that significantly increased their open rates and donations.


Fire and Rescue NSW

Fire and Rescue New South Wales

Experian’s consumer segmentation capabilities have enabled Fire and Rescue NSW to deliver audience-specific emergency communication, reduce costs, increase efficiencies and boost website traffic growth.


American Eagle Outfitters

American Eagle Outfitters® drives unprecedented engagement and wins eTail award with omni-channel holiday program

During the 2013 holiday season, American Eagle Outfitters launched an integrated, omni-channel program called the “12 Days of Legendary Gifts” with the goal of acquiring new SMS and email subscribers, increasing engagement and driving sales. By offering daily prizes and consistent messaging across various channels and devices, American Eagle Outfitters was able to connect with more than 8 million subscribers in the US and Canada during the two week program! Read the full case study for additional program results.


Les Mills

Les Mills case study

Les Mills increases market share by profiling and targeting ideal audience segments using Experian’s customer segmentation and lifestyle behavioural capabilities.


Luxury Retailer

Luxury retail brand marketing increseas ROI

Experian’s combined Facebook and e-mail marketing activity drives an ROI increase of 350% for a luxury retailer.


Howards Storage World

Howards Storage World

Howards Storage World drives in-store sales and re-engages inactive membership base with Experian’s communication platform.


Fusion Retail Brands

Fusion retail brands case study

Fusion Retail Brands and Experian Marketing Services together developed a combined marketing and loyalty program to provide a deep view of customers, drawing on behavioural insights and data.


Ballard Designs

Ballard Designs

Recognising the viral value of Pinterest, Experian Marketing Services developed a custom feature that enables "Pin It" functionality from within the body of an email.


Jump On It

Jump On It

99.6% of All Emails Sent from Jump On It Reach the Inbox.


State Library of Victoria

The State Library of Victoria

The State Library of Victoria uses Hitwise Lifestyle to better understand its online audience and deliver increased ROI.



Origins case study

Origins uses testing and deliverability best practices to improve email performance.


Brooks Brothers

Brooks Brothers case study

Brooks Brothers acts on reporting data to increase sales of women's wear.


Eddie Bauer

Eddie Bauer case study

Eddie Bauer uses Re-Marketing to generate revenue from abandoned shopping carts.


Growing Up in New Zealand

Growing Up in New Zealand

This longitudal study conducted from the University of Auckland's Centre for Longitudinal Research chose two QAS address management products to help improve the way they manage and maintain their contact data.