Bringing brands and customers closer together. Every time.
There has been a paradigm shift in the way consumers and brands interact. Consumers
have more choices in terms of what they buy, from whom and how often, while brands
have more ways to connect and engage their customers and prospects than ever before.
The most successful marketers understand this new reality and have adjusted their
communication strategies to center marketing activities around the customer by accurately
linking disparate customer identities and orchestrating thoughtful, coordinated and
authentic customer experiences in every channel.
That’s why the world’s leading brands choose Experian. For over 30
years, Experian has been a global leader in data-driven marketing. Today, the Experian
Marketing Suite provides over 10,000 brands with consumer insights, analytics and
marketing technology to drive customer acquisition, increase customer loyalty and
improve marketing return on investment.
Company History: Over 30 years of data-driven marketing
We've been helping marketers deliver data-driven targeted marketing for more than
30 years. Here are some of the highlights of our growth and innovation:
1987 - TRW Information Services, the U.S. credit bureau acquires
Executive Services from Dallas, TX entering the marketing service business
1996 - TRW spins off its Information Services business and
the new company is named Experian
1997 - Experian is acquired by Great Universal Stores and is
merged with its UK credit bureau, CCN
1998 - We got serious about the direct marketing with the
acquisitions of leading U.S. firms MetroMail and Direct Marketing Technologies (DirectTech)
2004 - A major year of expansion, in March, we acquired CheetahMail,
a leading email service provider and in October, we acquired Quick Address Search
to bolster on our contact management capabilities. Also in October, we acquired Simmons
Research to build out our consumer insight and multichannel capabilities.
2007 - In April, we acquired Hitwise
as a means to provide a broader set of digital marketing capabilities in search
and consumer insight.
2011 - In February, we acquired Techlightenment, a social media
and Facebook advertising platform adding social media advertising capabilities to
our digital offering.
2012 - In May, we acquired Conversen, a pioneer in developing
interaction management technologies that enable marketers to create fully integrated,
cross-channel conversations through mobile, Web, social, email and traditional channels.
2014 – In July, we launched the Experian Marketing Suite,
a flexible and comprehensive marketing solution that provides all the capabilities
for marketers to create and deliver exceptional and authentic customer experiences
in any channel and via any device.