About Experian Marketing Services
DELIVERING DATA DRIVEN INSIGHTS TO CONNECT YOU WITH YOUR CUSTOMER
There has been a paradigm shift in the way consumers and brands interact. Consumers have more choices in terms of what they buy, from whom and how often, while brands have more ways to connect and stay connected than ever before. The most successful marketers understand this new reality and have adjusted their communication strategies to become nothing short of customer obsessed. Many of these savvy marketers look to Experian Marketing Services for the tools and insights they need to connect and engage with their customers.
Experian Marketing Services has a broad portfolio to meet your unique marketing needs. We have a full range of marketing service capabilities that we apply to meet your unique needs:
EXPERIAN DIGITAL
Through data insights Experian Digital delivers digital strategies that have a measurable impact on the online performance of your brand. Our digital products are well established in the market place and are delivered under some of the industry’s leading brands. Our products include:
Experian CheetahMail is the preferred email provider for some of the world’s top brands. With the an extensive client services team, sophisticated digital marketing technology and over 13 years of experience, Experian CheetahMail helps marketers maximize the relevance and precision of their communications. Our global client base includes the world’s most recognizable brands, including Carnival Cruise Lines, Chicos, Neiman Marcus and Las Vegas Sands.
Understanding online consumer behaviour, beyond your own website, is key to growing and retaining customer relationships. By having the insights necessary to identify your best customers and prospects, know where they spend time online and understand what motivates them to buy, you’re able to connect with customers and engage them on a much more meaningful level.
Experian Hitwise delivers daily insights from the world’s largest sample of online consumer behaviour to help marketers increase the effectiveness of their marketing campaigns.
Hitwise is one of Australia’s most experienced Search Marketing specialist delivering high returning campaigns for clients since 1997. Specialising in Search Engine Optimisation (SEO), Pay Per Click (PPC), Conversion Optimisation and Analytics, Hitwise provides a total end-to-end solution.
With a dedicated team of SEO, PPC and Strategic Account Management specialists, Hitwise integrates the necessary technology and services to actively minimise customer acquisition costs, increase traffic, maximise conversion rates and ultimately generate a higher return on investment for clients
Improve brand engagement, fan acquisition and direct response for Facebook ad campaigns using Experian Social, a platform for creating, managing and optimizing social advertising campaigns. Alchemy Social boasts the longest-standing and most knowledgeable client services team in the industry – delivering successful Facebook ad campaigns since 2007. As one of Facebook’s original Ads API partners, Alchemy Social was the first to launch self-service ad tools and continues to partner with Facebook and invest in delivering the best technology products to a wide range of clients who want to achieve higher click-through rates, lower costs per click and fast, measurable results. Alchemy Social is used by many of the world’s largest and most sophisticated advertisers and agencies including Omnicom, WPP, Vodafone and Expedia.
EXPERIAN CONTACT DATA MANAGEMENT
Experian QAS is a leading provider of address data quality software and services. The Experian QAS software suite of products are designed to capture, validate, cleanse, standardize and enrich addresses, names and other important contact information.
Our powerful and accurate data quality solutions harness data secured from national postal authorities and other leading data sources. For more specialized applications, many additional datasets are also available including address data for 87 countries, geospatial data and more.
Experian QAS provides solutions to more than 10,000 customers worldwide in a wide range of industry sectors including retail, education, healthcare, insurance, finance and government.