New Zealand
New Zealand New Zealand
Consumers make most of their payments by internet banking
  • 74%
  • 70.5%
  • 54.5%
  • 46.5%
  • 39.6%
  • 40.7%
  • A higher percentage make payments via internet banking to banks and insurance companies, telcos, and retailers, respectively, compared to the regional average
  • Impact: Anti-fraud capabilities critical to the increased digital transaction frequency and customers’ trust in banks
Australia Australia
Consumers are most satisfied with the post-fraud service of banks and insurances companies
  • More than 70% satisfaction rate compared to 59.7% on average
  • Impact: Increased trust in BFSIs
Indonesia Indonesia
Consumers that encountered most fraud incidents in the past 12 months

AP Average

  • 49.8% have experienced fraud at least once compared to 34.7% on average
  • Impact: Overall anti-fraud capabilities need improvement
Singapore Singapore
Consumers have the highest trust towards government
AP Average
  • 75.5% choose government agencies, compared with 51.7% on average
  • Impact: Trust of personal data protection is centered around government agencies
Vietnam Vietnam
Consumers encountered most fraud incidents in retail and telco during the past 12 months
  • 55%
  • 54.5%
  • 32.8%
  • 35.2%
  • 55% and 54.5% have experienced fraud at least once in retail and telco, respectively, compared to 32.8% and 35.2% on average
  • Impact: Overall anti-fraud capabilities need improvement
Thailand Thailand
Most Thai consumers believe speed and resolution are severely lacking (response/ detection speed toward fraud incidents)
AP Average
  • 60.5% think it is most important, compared to 47.7% on average
  • Impact: Response time as one of key factors to fraud management to retain customers and gain their trust
India India as standalone
Consumers have the largest number of shopping app accounts in the region
  • Average of three accounts per person
  • Impact: Highest exposure to online fraud
Hong Kong
Hong Kong Hong Kong
The least percentage of consumers with high satisfaction level toward banks and insurance companies’ fraud management
AP Average
  • Only 9.7% are most satisfied compared to 21.1% on average
  • Impact: effective response towards fraud incidents to be improved
China China
Consumers are the most tolerant toward submitting and sharing of personal data
AP Average
  • 46.6% compared to the AP average of 27.5% are accepting of sharing personal data of existing accounts with other business entities
  • Impact: higher exposure of data privacy and risk of fraud
Japan Japan as standalone
Consumers most cautious on digital accounts and transactions
50.7% Actively maintain digital accounts’ validity
27% AP Average
45.5% Do not do online bank transfers
13.5% AP Average
  • More than 70% did not encounter fraud incidents in past 12 months, compared to 50% on average
  • Impact: Relatively low risk of fraud

LiveRamp and Experian become new partners

LiveRamp and Experian become new partners

Experian and leading omnichannel identity platform, LiveRamp, have partnered for the first time to deliver enhanced digital audience targeting solutions for brands and marketing agencies.


As part of the collaboration, Experian’s data will be integrated into LiveRamp’s IdentityLink Data Store, a new marketplace to streamline the data buying process.


LiveRamp, the creator of IdentityLink -- an identity resolution platform service that ties data back to real people and makes it possible to onboard that data for people-based marketing initiatives across many digital channels -- will make  accessing Experian’s unique and extensive dataset a more seamless experience for our customers.


“The partnership will enable marketers to have access to a more precise and granular view of their audiences, resulting in more targeted engagement, higher conversions and greater value for marketing dollars, with less data wastage,” Andrew Black, Managing Director of Experian A/NZ, said.


“We are thrilled to have entered into partnership with LiveRamp’s new Data Store program, which will simplify the way businesses and customers can access, and use, vast amounts of data.”


“As one of eight Data Store partners, we are excited to join a suite of companies that gather, analyse and process data responsibly and ethically, and seek to empower businesses and organisations to make smarter decisions.”


The partnership reflects Experian’s goal to constantly innovate and invest in new ways of unlocking the potential of data, helping customers maximise every opportunity.


 As LiveRamp and Experian continue to innovate, the benefits to clients should increase as advertisers can be more targeted in the way that they communicate with consumers across a myriad of channels.


Black said the partnership will further enhance Experian’s already extensive service offering, which includes providing information, analytical and marketing services to some of Australia’s biggest organisations, enabling them to understand, interpret and act upon their data.


Learn More

Read full article


By Experian 10/19/2018

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