Products & Services

Building on Hitwise Search IntelligenceTM

About

Hitwise is excited to announce that Search Engine Results Page ("SERP") reporting is now offered alongside our market-leading search tools. SERP Position Reports provide the organic rank position of a website based on a search query. Hitwise increases the significance of SERP reporting by combining SERP data with commonly used Search Intelligence^TM reports to create contextually relevant analysis of clicks alongside SERP data. Initially, SERP Reporting will be available in the US, UK and Australia.

Benefits

• Unique Market Offering - Combines SERP data with existing Search Intelligence^TM reports such as Search Terms Driving Traffic to a Website and Downstream Websites from a Search Term, creating actionable and contextually relevant data for SEO
• Competitive Data - Understand each of your competitors' top-ranked terms and the strategy behind their SEO campaigns 
• Measure and Evaluate - Monitor ongoing changes required as part of active SEO management, with the important goal of understanding the impact of a change in ranking and how it relates to overall traffic 
• Ease and Frequency of Reporting - weekly SERP reporting on thousands of search terms alongside click metrics (Paid or Organic) which can be analyzed historically through charting or exported to .csv

Unique Insights

• Review top performing search terms for competitors' SEO strategies and their rank for those terms. e.g. what terms does my competitor rank #1 for?
• Understand the cost/benefit analysis of achieving a certain rank or experiencing below average SEO performance. e.g. what would a #1 position mean to my business in terms of traffic and spend on paid search?
• Correlate search traffic (Paid, Organic or All) against organic rank position on the major Search Engines
  

Learn More

For more information on Hitwise SERP Reports, please contact your Account Manager or Hitwise Customer Support at support.us@hitwise.com or 1-866-668-0444.