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Understanding Search Intent through Hitwise Search Sequence

About

Search Term Sequence reports are available as part of Hitwise Search Intelligence^TM and provide critical context to consumer search activity by ranking searches that occur before and after a selected term. Combined with the recently released Search Term Matching and SERP Reports, Search Term Sequencing solidifies Hitwise as the market leader in Search Intelligence^TM.   

Benefits

• Improved understanding of consumer search behavior
• Provides relevance to the long-tail of search terms and allows clients to prioritize their search spend based on terms that are used in close proximity to their selected terms
• Offers additional search term suggestions based on search behavior and helps augment already successful keywords by understanding related terms
• Assists with prioritization of keywords by identifying terms based on their proximity to a converting term - did they occur directly before/after or farther up/down the search path?
• Provides a view of the competitive landscape when combined with Hitwise SERP Position Reports 

Unique Insights

• After searching for ‘shoes', the most commonly searched terms included ‘dresses', ‘shorts' and ‘jeans' (4 weeks ending June 19, 2010).
• ‘craigslist' and ‘autotrader' were the second and third-most searched terms before ‘used cars' (4 weeks ending June 19, 2010).
• ‘wedding cakes' is the most commonly searched term after ‘wedding dresses' and using SERP Reports, www.weddingcakecreations.com is highly optimized for the term ‘wedding cakes', as it ranks #2 on Google for the term (4 weeks ending June 19, 2010).  

Learn More

To learn more about Hitwise Search Intelligence^TM, please contact us