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Segmentation & Profiling

The deeper the understanding of your target market and customer, the richer the results

Powered by Mosaic lifestyle segmentation, Hitwise can help target your audiences with precision and insight. Hitwise Lifestyle empowers marketers with the insights needed to anticipate the behaviour, attitudes and preferences of their most profitable customers and reach them in the most effective channels with the best messages.

The online customer segmentation and targeting tool reveals the demographic, attitudinal and behavioural characteristics of visitors to your website, and your competitors' websites. Hitwise Lifestyle provides you with unprecedented insights into the lifestyle attributes of an audience for maximising the effectiveness of your marketing campaigns, media plans and strategic and affiliate partnerships.

Key Benefits of Hitwise Lifestyle Segmentation

  • Utilises market leading customer segmentation system: Pacific Micromarketing Mosaic Australia segmentation classifies Australian Internet users and data into 13 Groups and 49 Types.
  • Actionable and comprehensive each segment is comprised of a range of different lifestyle characteristics, including: lifestyle behaviours, media behaviours, shopping preferences and geographic distribution.
  • Lifestyle allows for instant identification of the websites that attract the highest concentration of your brand's most desirable customers.
  • Multidimensional it provides the ability to segment visitors by numerous characteristics including ethnicity, attitudes and shopping preferences.


Key Features of Hitwise Lifestyle Segmentation

  • Profile online audiences over 50,000 websites and over 170 industries.
  • Search for websites to find those websites frequented by a specific group, or even by the characteristics that make up a Lifestyle segment.
  • Compare the Lifestyle profiles of  two websites, a website and industry, or even two time periods to understand shifts in audience profiles post campaign.
  • Analyse the geographical distribution of each Lifestyle Group that visits a specific website, including competitor websites.
  • Comprehensively understand the offline and online media behaviour and attitudes of a Lifestyle Group that visits a specific website.
  • Link online audiences and your customers through a consistent set of segments enabling true integrated marketing decisions.

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