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About

Hitwise Search Intelligence^TM provides extensive insights on how people search for products and services in over 160 industries, across all major (80+) search engines. This unique data gives Hitwise clients a competitive advantage when planning, monitoring and measuring search marketing campaigns.

Benefits

• Drive better and more qualified traffic to your website to grow your customer base.
• Protect your base, brand and market share by acting on the terms that are driving paid and organic traffic to your competitors.
• Make timely decisions based on exactly what products and services people are searching for right now.
• Customise reports based on your specific business needs.
• Export and manage terms for campaign execution.

• Save money by managing affiliates and partners based on their search performance.

Key Features

• Search Terms to a Website or Industry: Analyse all keywords and search terms that successfully drive traffic to a specific website, industry or custom category.
• Search Term Variations and Analysis: Determine variations and performance of a specific term to include in search campaigns, and analyze websites that receive the most traffic from individual keywords.
• Search Engine Results Page (SERP) Rank Reports: Provide the ability to correlate the impact of a site’s search rank position to the amount of search traffic it receives, and provides SEOs with unparalleled insights into competitors’ strategies.
• Search Term Sequence Reports: Provide critical context to consumer search activity by ranking searches that occur before and after a selected term.
• Paid and Organic Data: Uncover your competitor's paid and organic search strategies at a keyword, website or industry level, including custom categories.
• Compare Search Terms: Chart search terms over time, to determine a term's demand and popularity.
• Gap Analysis: Compare two sets of search term data and find the "gaps" that are missing from your search campaigns.
• Fast Moving Search Terms: Identify emerging trends in consumer search behavior.
• Advanced Portfolio Features: Create search term lists and store them within your Hitwise account. Plus tools to manage, chart and trend keyword portfolios over time including paid and organic rate across a group of terms, keyword breakdown, search engine share and searches vs. clicks.

• Advanced Filtering: Filter by engine to include and exclude terms in results (e.g., branded terms) and by paid and organic terms.

Learn More

To learn more about Hitwise Search Intelligence^TM, please contact us