Hitwise Report

Consumers are increasingly using the Internet to research their products for both online and in-store purchases. It is therefore crucial that retailers understand consumer behaviour online to maximise customer acquisition opportunities leading up to Christmas.

Experian Hitwise will take a broad look at visits to the online Shopping and Classifieds industry over a 4-part retail series.

• Part 1 examines the leading players, products and brands that are top-of-mind, as well as retail trends.
• Part 2 reviews the shopping preferences of 18-24 year old consumers, as demonstrated by their search behaviour.
• Part 3 looks at the product categories that are attracting strong year on year growth leading up to Christmas.
• Part 4 examines the types of websties that attract 'new' customers, as well as how brands can build long-term trust through effective content.

To request your complimentary copy of the Experian Hitwise Retail Series: Maximising Customer Acquisition Online this Christmas, please complete the fields below.