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Segmentation: Find Top Sites for Your Target Audience

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In today's fragmented marketing environment, targeting and attracting the proper audience is a key challenge for the Marketer and Publisher. This challenge extends online where audiences have numerous content options across many publishers. Users consume online content quickly and easily, creating numerous, but specific, opportunities for the advertiser to deliver their message.

In response to this challenge and client demand, Experian Hitwise has released Rank by Audience, which allows clients the ability to rank websites by demographic attributes. This capability allows segmentation of users by Age, Gender, Income, State, Mosaic and PRIZM Lifestyle segments, and DMA® (Designated Market Area). In addition, ranking by New and Returning Visitors will be available.

Rank by Audience will allow you to answer questions like:

• What Social Networking sites are most popular in New York versus San Francisco?
• Which top media and affiliate sites are delivering my local audience?
• Do I deliver more affluent visitors than my competitors? More visitors across key age segments? 
• Which Travel Agency is #1 for delivering an affluent audience?
• Which News sites are most popular for households with an income of $150k and above?
• Which of my affiliate partners are delivering more New users to my website?
• How am I performing against my competitors in my most important DMA's?

This data is imperative for selling your audience to advertisers and to understand your target audience's online behavior.

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To learn how Hitwise Rank by Audience can accelerate your online efforts  please contact us