Online Behaviour

Understanding online consumer behaviour, beyond your own website, is key to growing and retaining customer relationships. By having the insights necessary to identify your best customers and prospects, know where they spend time online and understand what motivates them to buy, you are able to connect with customers and engage them on a much more meaningful level.

Experian Hitwise delivers daily insights from the world’s largest sample of internet users to help marketers increase the effectiveness of their marketing campaigns. Powered by this global reach, Experian’s online research tools illuminate your target customers’ online behaviour for an advanced approach to analysing and engaging potentially your most lucrative audience.

Using the most complete demographic and behavioural insights, Experian Hitwise connects online consumer behaviour to your digital marketing strategy. Experian Hitwise helps companies build and optimise their online marketing campaigns for improved multichannel success. Clients rely on Experian Hitwise insights to improve the effectiveness of search, affiliate, email and social marketing campaigns.