Customised Research

Experian Hitwise customised research service taps into specialised resources and enormous proprietary datasets to deliver information and analysis tailored to a client’s specific business needs. Drawing on the largest sample of online consumer search and behaviour intelligence and working with a team of expert analysts, we deliver actionable insights to help businesses gain a return on their investment.

Hitwise customised data and analytics projects are conducted by a team of expert analysts, researchers and database engineers. They extract and analyse data specific to a clients business objectives and as a matter of course identify insights and action points to implement in order to deliver proven ROI.

We help marketers to:

• Gain a deeper understanding of existing and potential customers and engage them across all digital channels.
• Create an effective multi-channel customer acquisition strategy by analysing offline and online customer data.
• Segment customers using online and offline behavioural data and recommend effective media and affiliate strategies that target the most profitable customers.
• Quantify product demand to help optimise paid and organic search strategies that maximise sales
• Improve brand awareness and evaluate growth opportunities by providing market entry strategy and due diligence support.