Products & Services

Hitwise Custom Data and Analytics is a service that taps specialised Hitwise resources and enormous proprietary datasets to deliver information and analysis tailored to specific business objectives.

Tapping multiple datasets and unmatched depth

The Hitwise global sample consists of 25 million internet users worldwide monitored and reported on daily. Also, Hitwise Custom Data and Analytics can bring third party data sets (i.e. Mosaic, Simmons) or client customer data into the solution.

Specialised and dedicated staff

Hitwise Custom Data and Analytics projects are conducted by a team of expert analysts, researchers and database engineers. They extract and analyse data specific to a clients business objectives and as a matter of course identify insights and action points to implement in order to deliver proven ROI.

Audience Specific Delivery

Hitwise Custom Data and Analytics data is delivered in the format that best meets the business need and audience role and level: direct feeds, excel spreadsheets, written reports, presentations or strategic working sessions.

Examples of popular custom data and analytics services include:

• Hitwise Conversion Reports are customised reports that provide detailed insight into how customers interact with specific sections on competitive websites and which acquisition tactics have proven to be the most successful. Conversion reports look at traffic to sections of the website as well as actions take on a website.
• Hitwise Executive Summaries provide concise and actionable insights using Competitive Benchmarking, Search Intelligence and Demographics data delivered directly to your inbox on a monthly or quarterly basis. Additionally, you can elect to have it delivered by the Experian Hitwise research team, with the purchase of analyst time, to have them guide you through the insights.
• Hitwise Strategic Presentations provide a detailed analysis of your online marketplace and competitive landscape. The Experian Hitwise research team delivers these presentations via hour long meetings or workshops, with an emphasis on actionable strategic recommendations based on unique and expert analysis of Hitwise data.

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To learn more about Hitwise Rankings Reports, please contact us.