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About

Conversion Optimisation is the process of making it easier for customers to take action on your website.

Online marketers drive significant numbers of visitors to their websites every day through Search Engine Marketing, Display Advertising, Email Marketing and other channels. The challenge is that most visitors do not turn into a lead, a sale, nor return to the website for a second visit. Conversion optimisation is the solution.

When you receive a visitor to your website, you only have a few precious moments to engage them with your products or services, establish trust in your business and maximise the likelihood that the visitor will take the desired action.

How we do it

Hitwise delivers Conversion Optimisation solutions that will maximise  the number of visitors that actually engage with our clients products and services.  Our solutions integrate the breadth and depth of insights from Hitwise Competitive Intelligence which will ultimately assist our clients' business to establish clearly defined objectives, identify their audience and increase the rate of visitors converting on their website.

Conversion Optimisation incorporates the following activities:

• Identification of  business objectives
• Audience research and targeting
• Competitor and best practice analysis
• Landing page development, optimisation and testing
• Path to conversion analysis
• Form optimisation
• Conversion funnel optimisation
• Reporting and analysis

Even the smallest lift in conversion rate can have a large impact on the return on investment of your online channels.

Learn More

To learn more about Hitwise Search Marketing Services, please contact us