Competitor Insights

Monitoring 25 million internet users across nine countries daily, Experian Hitwise has established a global reputation as the digital data specialist of choice for the world’s most progressive companies.

Leveraging from its global platform, Experian Hitwise measures how 3 million Australian internet users interact with more than 1 million websites, across 165+ industries on a daily basis.

Experian Hitwise Competitive Intelligence tool enables clients to

• Gain insights into competitors’ search, affiliate and display strategies and metrics
• Determine what is driving competitors' success
• Find new customers by profiling who visits competitive sites
• Respond quickly to changing consumer behaviour and trends
• Optimise content for your target audiences
• Use historical consumer behaviour data to forecast future trends

With the Experian Hitwise Competitive Intelligence tool you can

• Benchmark your online marketing efforts against key competitors and discover insights to drive revenue using Hitwise Rankings
• Profile visitors and websites. Reach, acquire and retain key customer segments by building a clear understanding of target consumers through a unique set of demographic, lifestyle, behavioural and geographic profiles of visitors to competitor websites.
• Analyse relationships to know where new and current customers go before and after they visit your site, or a competitors website using Hitwise Clickstream