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About

Hitwise offers a comprehensive Analytics service to clients, helping them to better understand their online visitors and to reach them effectively and efficiently.

How we do it

Analytics Strategy

Hitwise helps clients establish a successful Analytics strategy that brings their business objectives into alignment with their online marketing channels and activities.

Analytics Implementation

Hitwise helps clients convert their raw data into quantifiable and actionable strategies that will have a positive impact on the bottom line of their business.

Analytics Optimisation

It's easy to get lost in one's Analytics data, that's why Hitwise helps clients identify what metrics they need to extract to get quick and actionable outcomes.
Optimisation strategies may include:

• Account Structure - The right account structure is crucial depending on how domains and sub-domains are set up.
• Segmentation Structure - Segmentation allows a more granular view of existing data, enabling clients to identify trends that would have normally been hidden.
• Goal Tracking - Track action points and correlate them back to individual sources or campaigns to see which advertising medium is most effective.
• Sales Funnel Analysis - Formulation and execution of a strategy to increase funnel entrances whilst decreases funnel exits.

• Click Pattern Analysis - Understand which sections of your website are prime real estate, and ensure they being used effectively.

Analytics Consulting

Hitwise provides expert consulting on setting up and getting the most out of Google Analytics. Consulting revolves highly around specific client needs, whether it's a tagging audit, advanced segments or tracking sub-domains.

Learn More

To learn more about Hitwise Search Marketing Services, please contact us