Experian FootFall helps to optimise site performance based on measured consumer behaviour:
we help organisations to increase their profitability, selling
efficiency and customer service, and realise their business improvement
opportunities by analysing customer numbers, sales conversion rates and
Increasing the profitability of your business
help you to drive business profitability through providing solutions
that identify opportunity, increase sales performance and realise
operational efficiencies. This enables you to quantify the impact
of business change, marketing events and other activities.
Increasing selling efficiency and customer service
help you to ensure that customers experience the highest level of
service, and that operational tasks do not dilute the customer
experience. We identify when your team can focus on converting visitors
into actual customers, and quantify the return on investment
in customer service initiatives.
Accurately counting footfall, customer traffic and flows
use industry-leading, location-optimised, data collection devices to
integrate seamlessly with your existing EPOS (electronic point of
sales) systems across the world for the continuous and reliable capture
of footfall and customer traffic numbers. We provide sophisticated
audit and reporting capabilities which ensures that the information
captured is reliable.