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Email Marketing using Lynx

Think global, act local

One of the challenges of operating a geographically dispersed marketing team is ensuring your customer emails are consistently branded yet still localised and sent to the right audience.

With this in mind Experian Marketing Services developed Lynx, a platform that allows your business to think globally, but act locally. Lynx empowers global and regional organisations like hotel chains, franchises, and automotive dealers to centrally manage data and templates across many distributed teams via an easy to use interface.

The perfect solution, whatever the demand

Lynx is designed to give you greater control of your marketing messages while still empowering local teams. Localised mailings are based on centrally-controlled templates via a user friendly interface that links directly to the CheetahMail Enterprise Platform.

Lynx doesn’t require any knowledge of html code so is simple and easy to use. It offers distributed teams the flexibility to execute email campaigns quickly and at reduced operational costs while at the same time meeting corporate requirements.

Simple to use technology:

  • No HTML knowledge required
  • One-click template selection with preview
  • Responsive email templates for mobile devices
  • Simplified process of sending emails via the CheetahMail platform
  • Multiple language interface
  • Mailings can be scheduled in user’s time zones

Achieve greater control of your marketing messages while still empowering local teams

  • Central control of the templates, mailing schedule and data
  • Empower or restrict changes
  • Enterprise grade deliverability and performance
  • Ability to define central `block out’ dates
  • Integrates with CheetahMail for email delivery

Find out more about Lynx - watch the product demo here

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