Segmentation & Enhancement
Profile, segment, map and model your contact data
Experian QAS can help businesses tap into additional data that can be appended automatically to address records at the point of capture, or added during a batch cleaning process. Once appended to your consumer database using Experian QAS software these datasets can be used for a number of applications including:
- Customer profiling and mapping.
- Customer segmentation and modelling.
- Prospect selections.
- Customer database enhancement.
- Consumer insight
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