Experian Cross-Channel Marketing
Bringing brands and customers closer together
Experian Marketing Services’ cross-channel marketing platform empowers brands to manage and execute all customer interactions within a single system in real-time – removing the need for multiple, disparate platforms and individual channel vendors.
Through its unparalleled scale and flexibility, the cross-channel marketing platform enables brands to easily integrate deep customer insights from any data source to create more intelligent, and effective, customer interactions across all channels.
One platform, endless capabilities:
Data integration - Gain a true panoramic view of your customers by integrating customer data from any source
Cross-channel campaign management - Centrally manage all cross-channel campaigns and seamlessly deliver the most consistent brand experiences to your customers
Interaction management - Capture your customers’ responses and sentiment, then immediately leverage that data for more relevant and timely cross-channel interactions