Consumer insights classification helps you anticipate the behaviour, attitudes and preferences of your best customers and reach them in the most effective traditional and digital channels with the best messages.
Demographic Profiling & Segmentation
Define, measure, describe and engage target audiences through demographic, attitudinal and behavioural characteristics that enable more strategic and sophisticated conversations with consumers.
Anticipate the behaviour, attitudes and preferences of your most profitable customers and reach them via the most effective channels with targeted messages.
Marketing Forward Blog
- Gartner positions Experian as a Challenger in Magic Quadrant for Data Quality Tools 2014
- December 8, 2014
- Experian Data Quality, a part of Experian and a leading provider of data quality software and services, today announced that it has been positioned as a Challenger in the Gartner Magic Quadrant for Data Quality Tools research report by Saul Judah, Ted Friedman, which was published on November 26.
- Experian Marketing Services' cross-channel marketing platform is recognised with two awards at The American Business Awards
- September 15, 2014