Experian CheetahMail

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Data Enhancement

Proprietary Experian Data
Experian CheetahMail offers Data Services for those clients looking to enhance their customer information by leveraging proprietary Experian data. Featured Experian offerings available to our clients include:

  • INSOURCE - a vast national consumer database of individuals and households
  • Mosaic - a global network of segmentation tools classifying a billion people worldwide
  • TrueTouch - a consumer profiling system that identifies customers' lifestyles, motivational triggers, and preferred form of communication.

By leveraging these data services, clients can enhance customers' demographic/geographic profiles, group their customers by projected lifetime value, identify their customers' propensity to purchase specific products, and more.

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