Email Marketing Resources
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Strategic Services
Maximise the success of your email programme with strategic insight.
Learning to navigate the email channel takes practice and know-how. While all Experian CheetahMail clients are assigned a dedicated account management team, clients seeking more strategic insight and customised planning have access to our team of strategists.
Clients in the initial stages of their email programmes as well as those implementing complex, multi-channel programmes leverage Experian CheetahMail's strategy experts to help them maximise the value of their programmes and meet business objectives.
Specific strategic service offerings include:
- Online marketing programme goal definition
- Customer contact strategy design
- Segmentation analysis
- Campaign strategy, analysis and optimisation
- Dialogue marketing design: customer lifecycle, event and behaviour triggered messages
- Comprehensive testing strategy deployment - subject line, creative, content, segment, offer and message frequency
- Personalisation and dynamic content deployment
- Acquisition strategy development - append, list rental, co-registration / co-marketing, registration, viral marketing, ECOA
- Retention strategy development
- Viral marketing strategy design - Refer-A-Friend
- Survey design
- Multi-channel marketing programme integration: coordination of email marketing and web site analytics efforts with other online and offline marketing activities
- Customer advocacy and privacy strategies
- Benchmark creation and analysis