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Data Services
Dive deeper into your customer data to discover its hidden value.
Experian CheetahMail's experienced team of data analysis experts and statisticians provide answers to the toughest questions facing marketers today. Leveraging proprietary statistical models with Experian's world-class databases, our Digital Analytics team is able to make recommendations that are both quantitatively proven and qualitatively relevant.
Our Digital Analytics consulting services provide clients with sophisticated segmentation and measurement tools to derive greater value from existing data assets.
Data Analytics featured offerings:
Customer Value Segmentation
Use transactional data to segment your customers according to their potential value to your company.
Product Recommendation Engine
Determines which in-stock products to offer each customer. Suggestions are generated based on propensity model.
Attitudinal Targeting
Match each of your customers to one of twenty-five attitudinal groups, then tailor messages to maximise response.
Prospect Contact Strategy
Determine the best sequence of offers to send to potential customers, maximising the profitability of each prospect.
Category Split Messaging
Increase revenue from niche product categories not suitable for bulk promotion by targeting based on product affinity.