NEWS & EVENTS

Email Marketing Best Practice - Video Series
It's not surprising that given its high return on investment, Australian organisations continue to turn to email marketing.
The team at CheetahMail, Australia have produced five concise 5-minute mini-videos based on research into key elements of improving your email marketing. Visit our Experian online video channel Experian Live to view.

Experian CheetahMail launches new digital analytics platform
Asia Pacific, July 21, 2010
Following rapid growth, Experian CheetahMail launches its new digital analytics tool: Campaign Analytics Platform (CAP).

Experian CheetahMail research finds almost half of transactions occure within one day of email receipt
Global, June 21, 2010
Marketing Services’ CheetahMail reveals customer response times by industry and offer.

Experian CheetahMail Is Once Again the Number One Email Service Provider to the Top Online Retailers
Global, May 25 2010
Internet Retailer's Top 100 e-retailers use Experian CheetahMail's email marketing technology to drive campaign relevancy and revenue seven times more than the next email service provider.

Experian Acquires A-Care Systems, Inc.
Asia Pacific, January 7, 2010
Japanese Clients to Benefit as A-Care Systems, Inc. Becomes Part of Experian CheetahMail’s Global Email Marketing and Customer Intelligence offering. 

Experian CheetahMail Named a Leader Among Email Service Providers
Asia Pacific, January 1, 2010
Experian Marketing Services’ CheetahMail achieves perfect score in customer satisfaction from independent research firm Forrester Research. 

Experian strengthens global email marketing capabilities with aquisition of United MailSolutions GMBH in Germany
London, October 1, 2009
Experian, the global information services company, has today acquired United MailSolutions GmbH (‘UMS’), a leading email marketing company in Germany, from its parent company, United MailSolutions AG.

CMO Summit: The Resurrection of Brand Loyalty
Australia, September 27 - 29, 2010
John Merakovsky highlights the steps for maximising brand loyalty and the best uses of social media in marketing.

MarketingMag: Email declining due to poor quality
Australia, January 12, 2010
Experian CheetahMail has released a report that indicates email marketing is not getting to the correct segments and open and click rates are declining worldwide. 

Digital Ministry: Industry research reveals email marketers opting for gut feel not tangible results
Australia, November 23, 2009
Research that reveals that one in six marketers in Australia have no means in place to measure the success of their email campaigns. 

Coupons Boost email open rate
Global, November 19, 2009
There is a pronounced difference between open rates for e-mails that include a coupon offer and those that do not.

Digital Media: Six ways to make email hit the mark
Australia, October 27, 2009
Ensuring your email marketing or newsletter reaches the intended target can be a challenge, John Merakovsky shares tops tips for making your emails matter.

TechWorld: Coremetrics, Experian CheetahMail collaborate on e-mail marketing
Australia, August 24, 2009
New partnership promises to deliver marketing messages based on a customer's Web site activity.