Email Marketing Resources
Access here email marketing tools and resources to learn more about current trends and email marketing best practices.
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Experian Mobile Marketing Whitepaper
Consumers’ behaviours and preferences are shifting in favour of digital experiences and constant connectivity. GPS-enabled communication devices are now a large part of consumers’ lives. They are doing more on the Internet from their mobile phone than ever before – from banking and booking travel to logging into social networks and sending emails.
The fact that many Australians are now viewing email on their mobile phone raises some important questions for marketers. Which customer groups are accessing mobile email? What type of messages cut through in this channel? How does the communication appear on the device?
Experian’s latest research “The future of email marketing: adapting to today’s smartphone enabled consumer" looks into key findings from the research and recommendations for marketers so they can take advantage of and effectively use mobile marketing.
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