Experian CheetahMail

DIRECTOR, EXPERIAN CHEETAHMAIL ASIA PACIFIC
As Managing Director of Experian Marketing Services APAC, John Merakovsky is responsible for the development of Experian’s Marketing Services business in Asia Pacific. 

John successfully launched the CheetahMail business in Asia Pacific in April 2008 and it now has staff and clients in Australia, New Zealand, Singapore, Japan, Korea, Hong Kong and China, with over 1,000 clients in the Asia Pacific Region. 

Prior to joining Experian, John was a Founder and CEO of Southrock Corporation Limited, Australia’s leading developer of enterprise Human Capital Management software. John relocated to San Francisco to open a US office and negotiated business relationships with Microsoft and Spherion. Through intense focus on client satisfaction and technical excellence, he was instrumental in establishing Southrock as the market leader. In 2005 John led the sale of Southrock to Talent2 International, the leading HRO in the Asia Pacific region, and subsequently became their Head of Customer Technology Strategy.

Prior to founding Southrock in 1996, John gained a PhD from the University of Melbourne and worked for a number of years as a consultant in the emerging online and digital media sector.   John also has a B.Sc (Hons) from the University of Melbourne.

PRESIDENT
Matthew Seeley is responsible for managing all areas of Experian CheetahMail, a business unit within the Experian Marketing Services group that provides industry-leading email marketing and customer intelligence solutions to enterprises worldwide. As president, Matthew has led Experian CheetahMail through periods of rapid growth and has been instrumental in facilitating the company’s global expansion and acquisition by Experian in 2004. 

Drawing on years of operations management and new product development experience, Matthew brings a wealth of technical expertise and thought leadership to Experian CheetahMail. In his previous position at Venture Direct, Matthew played a critical role in developing the Xactmail Network, a permission-based email marketing solution and information network. In this role, he was responsible for developing relationships with Web publishers and coordinating the integration efforts of their email data into the Xactmail Network. In addition, Matthew was responsible for building a top performance sales organisation while establishing strategic relationships with direct mailers and interactive agencies.

A noted industry expert, Matthew is well-known for his commitment to client satisfaction and technical innovation. He is also an active participant in industry events and is a highly regarded media resource.  Matthew graduated with a bachelor’s degree in Finance from Hofstra University.

CHIEF TECHNOLOGY OFFICER
Dr. Frederik Lindberg brings a wealth of knowledge and experience to CheetahMail. As the visionary responsible for all technology and network operations at CheetahMail, he continues to expand and upgrade CheetahMail’s architecture and functionality while developing and managing CheetahMail’s innovative technology team.

Frederik has been programming for decades and has received widespread recognition as the author of ezmlm-idx, a component of the Internet’s most efficient and secure discussion list manager.

Frederik came to CheetahMail after many years as a physician, researcher and professor at Washington University. While there, he headed a research laboratory with funding from the National Institutes of Health and published numerous papers in scientific journals. Frederik has been honoured with the highly prestigious Howard Hughes Physician Scientist Fellowship and has lectured around the globe.

Frederik is fluent in Swedish, German and English. He holds an MD/PhD from the University of Umeå in Sweden.

PRIVACY & COMPLIANCE LEADER, CIPP
Ben Isaacson is responsible for all interactive marketing policy and email deliverability issues affecting CheetahMail and Experian’s diverse marketing services client base. Since 1996, Ben has been an industry leader assisting in the global development of self-regulatory and regulatory policies, guidelines and best practices for the interactive marketing industry.

Some of Ben’s many leadership efforts include serving as a Co-Chair of the Email Sender & Provider Coalition’s (ESPC) Receiver Relations Committee, Co-Chair of the Messaging Anti-Abuse Working Group (MAAWG) Senders Committee, Co-Chair of the DMA’s Data Steward Council and serving as an Advisory Board Member to the International Association of Privacy Professionals (IAPP) and driving the adoption of Anti-Spyware Principles for the Web Analytics Association (WAA). Ben’s recently published white papers include CheetahMail’s “Identifying and Managing Domain-Specific Deliverability” and “Advanced Deliverability Strategies and Solutions”. He has recently published articles for the IAPP Advisor, TrustE, and ClickZ. Recent public appearances by Ben include Inbox, Inbox-Outbox UK, InfoSecurity, IAPP Annual Conference, MAAWG Conferences, Revolution Magazine Digital Conference, Ad-Tech, FTC Spam Forum and many others.

Prior to joining Experian CheetahMail, Ben led The Isaacson Group, an interactive marketing and e-policy consultancy. His previous roles include serving as the Executive Director of the Association for Interactive Marketing (AIM, a DMA subsidiary), which included pioneering numerous self-regulatory practices for the email and online marketing industry.Ben recently received Certified Information Privacy Professional (CIPP) status with the IAPP.

MANAGING DIRECTOR, EXPERIAN CHEETAHMAIL EUROPE
In his role as Managing Director for Experian CheetahMail Europe, Steve is responsible for leading all aspects of the business across this region. Steve has a wealth of leadership experience and a proven track record of growing and managing a number of significant businesses, always with a very high focus on client satisfaction and success.

Prior to joining Experian CheetahMail, Steve held a series of senior positions within marketing services organisations. As a Partner at KPMG Consulting, Steve led a number of the firm’s customer management and marketing services practices, working across Europe, North America and Asia Pacific. As Vice President and General Manager for Aspective, a customer management consultancy, Steve built the business from a start-up to one turning over $40m in just four years. Joining ClarityBlue in 2004 as Managing Partner, Steve was instrumental in the growth of its financial services client base; delivering innovative marketing solutions to many of the world’s best-known retail banking brands.

CHIEF OPERATIONS OFFICER, EXPERIAN CHEETAHMAIL EUROPE
As Chief Operations Officer for Experian CheetahMail Europe, Jude is responsible for client growth, integration, and strategic service delivery, working with clients to implement effective integrated communications. Jude has helped establish Experian CheetahMail as an industry leader in Europe since launching in the UK in 2002. Jude Hudson has over 10 years experience in email marketing within EMEA. Prior to Experian CheetahMail, Jude was Technical Director for e2 Communications, before moving onto European Technical Director at Bluestreak International, both email marketing companies. Utilising his programming experience, Jude was responsible for building applications to assist effective client communications.