Experian CheetahMail

Intrepid Travel enhances email marketing profitability and deliverability increased to 99.5%.
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ThinkPets strengthens customer loyalty through personalized email content
Publisher sees lifts in opens and click rates by driving email content based on customer lifecycle
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Sundance Catalog Company tests welcome email campaign to increase customer response
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Camping World improves email performance and increases average order value with creative testing
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 NEW! The Loyalist: leveraging relationships with existing customers to increase ROI
It will always be important to acquire new customers, but to promote up-sell and cross-sell opportunities, build brand advocacy, and maximise long-term sales, businesses today also need to leverage relationships with existing customers and focus on programs that encourage customer loyalty.
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Australian Research Report into email marketing trends

and best practices is now available.
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Spreading the word through friends-and-family emails
Download this white paper to discover key trends and learn optimal strategies pertaining to friends-and-family email marketing.
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Email Creative Best Practices for Today's Marketer
As marketers, many of us fall into the routine of continually exposing our subscribers to the same creative over and over. But how often do we assess and revise our email creative to keep it as fresh and engaging as possible? Learn more..

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Email Marketing that Always Performs - Video Series

This video series consists 5 weekly videos to help you maximise your email marketing activity.

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The welcome email report: Benchmark data and analysis for engaging new subscribers through email marketing
Whether it is an automated text-based opt-in confirmation or a branded welcome message, the first email that a new subscriber receives from your company sets the stage for developing a stronger customer relationship through your email program. The key components of a welcome program are proper representation of your brand promise and the setting of overall expectations for your business’s future email communications with its subscribers.
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The transactional email report: Benchmark data and analysis for connecting purchase behavior to email marketing
On average, transactional emails that include relevant and related products and services have 20 percent higher transaction rates than those without. These findings and more are contained in Experian CheetahMail’s latest report entitled, The transactional email report: Benchmark data and analysis for connecting purchase behavior to email marketing.
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The 2010 holiday marketer: Benchmark and trend report
Gain data driven insight on important holiday marketing trends and benchmarks to create engaging mutlichannel customer experiences.

Learn more about key holiday marketing tactics across traditional and digital channels including email, direct mail, mobile, search, online communities and social media while learning how to infuse these mediums with deeper consumer insight.
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The birthday and anniversary report: Benchmark data and analysis for email marketers
Transaction rates are five times higher for birthday and anniversary emails than they are for bulk campaigns. By making a personal connection with a target audience through precise and meaningful communications, such as sending emails acknowledging birthdays or anniversaries, marketers can build brand loyalty, deepen customer engagement and increase sales.
>> Download Report from our US website