Experian Marketing Services enables our clients to profitably acquire, retain and grow their customer relationships. We help our clients gain a complete understanding of their customers.

By leveraging our breadth of capabilities, we can help you:

• Better understand your customers and prospects,
• Build your understanding on how to communicate with them through relevant marketing messages,
• Measure the impact of marketing across their business.

By bringing a comprehensive set of best practice solutions together, it enables us to provide a full spectrum of marketing services throughout the world and across all stages of the customer life cycle.

Our Experian Marketing Services division offers:

Consumer segmentation and Location network planning
Expertise to create an understanding of individuals, locations, markets and economies around the world, enabling our clients to make more tactical and strategic decisions

Internet Marketing Intelligence
Hitwise, our website benchmarking experts monitor how 25 million people use the Web

Shopper Traffic Measurement and Retail Intelligence
through Experian FootFall - whose customer-counting technology registers the movements of an incredible six billion people per year worldwide.

Data Quality and Address Management
through Experian QAS, as they harness information from national postal authorities to create software suites that capture, validate and cleanse important contact data.

Email Marketing
through Experian CheetahMail, who provides a range of services to help businesses better understand and communicate with their customers.

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