When it comes to Internet measurement, Experian's Hitwise offers a compelling online competitive intelligence service.

Hitwise has pioneered a unique network-based approach, collecting and aggregating information from Internet Service Providers on how over 25 million consumers use and search the Internet in the US, UK, Australia, New Zealand, Hong Kong and Singapore.

On a daily basis, Hitwise provides 1,500 clients with insights into how their customers interact with a broad range of competitive websites, and how competitors use different tactics to attract online customers.

The data enables companies to benchmark their websites in terms of visitor market share, visitor profiles and time spent on sites. It also helps companies to determine the best websites on which to advertise and form affiliate partnerships with, which search engines drive traffic to their websites and which keywords are most effective.

This unprecedented volume of usage data, gathered from over one million websites, is integrated into easy to use, web-based services designed for marketers. They include Hitwise Rankings, Hitwise Search Intelligence^TM, Hitwise Clickstream, Hitwise Lifestyle, Hitwise Conversions, Hitwise Demographics, Hitwise Charting, Hitwise Dashboard, Hitwise University and Hitwise Custom Reports – more information on which are available through the links.

Visit www.hitwise.com or email info@au.experian.com for more information.

Click here to request more information