In 2007 Experian entered into a strategic partnership with Sinotrust to provide database marketing, market research and business information services to the Chinese market.

Since its formation in 1992, Sinotrust has been collecting, analysing, and managing information about markets, consumers and businesses. In 2000, Sinotrust began to use this information and expertise to provide database marketing services.

Sinotrust offers customer data integration, analysis and cleansing through its proprietary DataMarketerTM platform. And its team of professional consultants can help clients to construct an integrated and single-view of their customers, to make better marketing decisions and develop more profitable customer relationships.

Sinotrust provides Direct Marketing services, helping clients to use different channels such as direct mails, emails, Internet and meetings to directly communicate with existing and potential customers. And it can provide Consumer Insight Solutions, to help you with market segmentation, pricing strategy and promotion management.

With its Channel Management Solutions, Sinotrust can help you to plan, establish and manage sales and service networks and they also offer Product Research Solutions, Branding Solutions and Industry Studies.

Sinotrust has 800 people working from offices in Beijing, Shanghai and Guangzhou. It boasts a client list containing over 80% of the Fortune 500 companies operating in China.