Twitter | Marketing Forward Asia Pacific

Posts Tagged ‘ Twitter ’

London 2012: a marketing blueprint

October 18th, 2012
Posted in Consumer Insights . Digital Marketing

Tweet Social Olympics will become a marketing blueprint for future sporting events. London 2012 Olympics will become a marketing blueprint for future sporting events, and brands should be doing a lot more than simply filling their TV slots to capture sports audiences in the future. Australians will never be short of sporting events to watch, but [...][ READ MORE ]

How much do Australians like The Voice?

May 24th, 2012
Posted in Consumer Insights

Tweet Welcome to the first in a two-part series on The Voice – the latest reality TV show sweeping the nation. Today’s post looks at how The Voice’s onscreen presence has been reflected online and what drivers might have been instrumental in this. Tune in next time when I’ll reveal my hot predictions of who [...][ READ MORE ]

Social Media important to Government

January 17th, 2012
Posted in Consumer Insights . Digital Marketing

Tweet Just over two years ago, one of our researchers posted a story about how Government sites were seeing more traffic from the Experian Hitwise Social Networking category than from the mainstream media our Print (News and Media) category. It struck a chord, with a request coming through just last week for a follow up, [...][ READ MORE ]