Social Media | Marketing Forward Asia Pacific

Posts Tagged ‘ Social Media ’

Potential Channels for Multi-Channel Marketing

April 13th, 2012
Posted in Consumer Insights

Search, Social and Email are critical to a successful multi-channel strategy, but it needn’t stop there. The Hitwise tool can help bring to light unfamiliar sites that you haven’t considered in your digital strategy. Recently, I looked at sites that dramatically increased in Total Visits over the past year, creating the below list of potential channels [...][ READ MORE ]

Pinterest interest doubles

February 2nd, 2012
Posted in Consumer Insights . Digital Marketing

Our colleagues in the US and Search Engine Watch recently shone a spotlight on the growth of Pinterest in the US, firing up our thinking circuits in the process. Was Pinterest becoming as popular here? With pickup from a range of sites and retweets on Twitter, Pinterest has jumped up the ranks for a new [...][ READ MORE ]

Social Media important to Government

January 17th, 2012
Posted in Consumer Insights . Digital Marketing

Just over two years ago, one of our researchers posted a story about how Government sites were seeing more traffic from the Experian Hitwise Social Networking category than from the mainstream media our Print (News and Media) category. It struck a chord, with a request coming through just last week for a follow up, with [...][ READ MORE ]