Posts Tagged ‘ new zealand ’

Australia, Gangnam style

Not only did Australia take to Psy and Gangnam style fast, we took off harder and faster than other western nations, peaking at some 558% more Searches compared to the United States.[ READ MORE ]

Trademe Under Siege?

I've been saying for months to anyone that will listen, "Kiwi's aren't 'behind' in terms of online shopping- NZ businesses are." In sectors like retail, some NZ businesses are only now starting to wake up to the potential of online sales. This, predominantly on the back of highly successful and well publicised foreign invaders like Amazon, ASOS and more recently Boohoo.[ READ MORE ]

Social Marketing in Context

Tweet Over the last couple of years we’ve seen social fever sweep the world. Business, keen to jump aboard, are hiring ‘Tweeters’ as well as social networking consultants to formulate and execute increasingly complex social strategies. It’s hardly surprising. We can see in the chart below that visits to the Experian Hitwise Social Networking & [...][ READ MORE ]

Online Clothes Shopping Gains Momentum in New Zealand

Tweet Industry Visit Share for the Experian Hitwise Shopping and Classifieds – Apparel and Accessories category is up 56% on last year, based upon data for the week ending 19/11/2011.  This shows that the sector is growing much faster than online in general. Retailers have responded to the trend, by spending more on Paid Search [...][ READ MORE ]

New Zealand Elections Online (NZ)

Tweet With the New Zealand Elections coming up this weekend, I felt that a quick online digest was well overdue. Market share of Visits to the political party websites for the month of October 2011, sees the National Party in the No1 position for the first time since March this year, with a market share [...][ READ MORE ]

Power Switching Here to Stay in New Zealand

Tweet The power industry has had a very interesting time here in NZ over the past 12 months. First with the asset swap, and more recently the  New Zealand Electricity Authority’s Whats My Number campaign. A campaign that at the time of writing this entry, claims total potential savings for consumers of over $63 million. [...][ READ MORE ]

YouTube Climbs to 3rd Most Popular Website in New Zealand

Tweet YouTube.com has become the third most popular website in NZ overtaking TradeMe. Last week, the Google web property had 3.45% market share of all internet visits in New Zealand,  compared to 3.14% for TradeMe. One in every 29 Internet visits went to YouTube.   TradeMe was first overtaken by YouTube on the 21st of [...][ READ MORE ]

Biggest Winners in the Rugby World Cup (NZ)

Tweet As we approach the middle of pool stages of the Rugby World Cup (RWC), I thought it might be interesting to examine how New Zealanders (and our visitors) are searching for the tournament online, and who the big winners are from a publishing standpoint.[ READ MORE ]