Posts Tagged ‘ Hong Kong ’

As Big Data gets hot, data geeks become cool

Tweet Recent estimates put the rate of consumer data capture at about 800 new records per person per day. Consider the metadata describing one simple mobile call that is, the information about the call, not the information within the call. The telco stores the caller and receiver IDs, their locations, time of day and duration [...][ READ MORE ]

Parallel channel marketing and the duplicate data dilemma

Tweet Our recently published whitepaper, “The Future of Multichannel Marketing in Hong Kong”, identified a major disconnect between marketers and consumers. Nearly half of all consumers surveyed told us they feel overwhelmed by communications from brands and as a result, many are disengaged. However, 85 per cent of brands think they’re doing an effective job [...][ READ MORE ]

Confirmation bias and consumer preference

Tweet Findings from our “Future of Multichannel Marketing in Hong Kong” whitepaper revealed that consumers feel overwhelmed with communication from brands, yet marketers feel that they are effectively segmenting their communications.  In this post, I’m going to try to explain why this disconnect might exist. This disparity between what consumers want and what brands are [...][ READ MORE ]

How does the weather influence the types of site visited in Hong Kong?

Tweet Having moved 3 years ago from London to Hong Kong, one of the things I’ve really enjoyed (apart from the food of course!) is the warm weather. However, during the recent cold snap here in Hong Kong I found myself regularly checking the HK Observatory website to check how long it would last. Although [...][ READ MORE ]