Posts Tagged ‘ hitwise ’

Pinning our hopes on images this year

Tweet The marketing industry is abuzz with how content is being created in the form of arresting, powerful images that need to summarise the values of the brand, the look of the store’s front window and capture its latest products and services. Images, videos and infographics are among the most talked about tools in reaching [...][ READ MORE ]

Has interest in Big Data started to peak?

Tweet Big Data seems to be on everyone’s minds at the moment: The national media are talking about its potential to change our lives across a huge range of areas (the BBC has had 7 separate programmes focusing on Big Data since November last year Specialist technology websites such as my favourite, The Register, which [...][ READ MORE ]

What Australians search for on their mobiles

Tweet Australians web browsing behavior on mobile devices is more likely to consist of checking the weather, browsing fashion retail websites and consuming the news. We are addicted to checking the weather on websites such as the Bureau of Meteorology and Weatherzone, and visiting fashion retail websites such as OZSale, ASOS and The Iconic on [...][ READ MORE ]

Pinterest is a shop window for Australian retailers, so why are the shutters up?

Tweet Pinterest is no longer the fresh-faced new social network that everyone’s talking about but yet to use. It’s been nearly a year since it became the fastest social network to hit 10 million unique global users and it currently has 650,000 active monthly Australian users*. When users visit, they are there for a long time, [...][ READ MORE ]

Leveraging data will be the key to group buying success

Tweet We consumers find it very hard to pass up a good offer. It’s the reason we buy three bottles of Coke when we came to the supermarket for dishcloths, and it’s why we feel richer for buying something at a discounted price, even if we were never going to make the purchase in the first place. Group buying [...][ READ MORE ]

The Herald Sun and their Paywall

Tweet Paywalls are in the news again, with the announcement last week that the Herald Sun is to introduce a paywall , restricting some areas of online content to subscribers. Having instituted one for sister title The Australian last October, covered here, we thought it might be time to take a look at what happened [...][ READ MORE ]

Predicting failure – Excess Baggage

Tweet Reality TV continues to dominate our television screens, with food preparation, renovations and weight loss fluctuating in terms of retaining Australian viewers. Last Monday, My Kitchen Rules cooked up a storm as it topped 1.56 million viewers, while Biggest Loser flopped and Excess Baggage went belly up. If you were an executive at Channel [...][ READ MORE ]

How does the weather influence the types of site visited in Hong Kong?

Tweet Having moved 3 years ago from London to Hong Kong, one of the things I’ve really enjoyed (apart from the food of course!) is the warm weather. However, during the recent cold snap here in Hong Kong I found myself regularly checking the HK Observatory website to check how long it would last. Although [...][ READ MORE ]

New reliance metric – relying on social media

Tweet Companies worldwide have embraced social media as an additional customer engagement and sales channel. Rightly so, as Australians have visited Facebook more than 6 billion times in the last 12 months! Even though companies have Facebook pages and Likes, what does that really mean to their traffic and customer acquisition? This presents a great [...][ READ MORE ]

Princess Cruises’ Paid Search Strategy Sees Immediate Results

Tweet The June Quarter was not a fantastic one for cruises, with the category’s overall market share dropping 17% from the previous quarter. It is not all bad news however, with the Year on Year growth figures running at an impressive 8.5%. Much of that Industry growth came from the Number 2 ranked website Princess [...][ READ MORE ]