Posts Tagged ‘ digital marketing ’

Cooking up a winning sponsorship

Tweet I was watching a preview for the next season of MasterChef and found myself wondering which brands will be at the sponsorship table this year. As one of the most watched shows in Australia, becoming a sponsor of shows like MasterChef through product placement, advertising and merchandising is a big win for any brand. But, [...][ READ MORE ]

Digital marketing trends for 2013

Tweet 2012 ushered in permanent changes to the digital marketing environment. Moving into the new year, this pace is set to intensify and companies not on board will quickly lose out. Disruptive technologies, such as social media, video, search engines and mobile, are embraced by the wider population because they bring enhanced capabilities in accessible [...][ READ MORE ]

Digital marketing: out with the old, in with the new

Tweet 2012 turned the digital marketing environment into a social frenzy on the move. Look out for an explosion of new technologies and capabilities moving into 2013. Contrary to the beliefs of the mystics, hippies, druids and pagans stationed outside the ruins of Chichen Itza in Mexico, the Maya had no apocalyptic myths and believed [...][ READ MORE ]

How much do Australians like The Voice?

Tweet Welcome to the first in a two-part series on The Voice – the latest reality TV show sweeping the nation. Today’s post looks at how The Voice’s onscreen presence has been reflected online and what drivers might have been instrumental in this. Tune in next time when I’ll reveal my hot predictions of who [...][ READ MORE ]