Posts Tagged ‘ data records ’

New Hong Kong privacy laws bring tough penalties

Tweet Companies in Hong Kong ignore the new personal data rules at their peril. In 2010, Hong Kong’s Privacy Commissioner found Octopus Holdings to be contravening the Data Protection Principles by selling personal data of approximately 2 million of its reward card holders to third parties for use in direct marketing campaigns. The company wasn’t [...][ READ MORE ]

Businesses suffering from vicious circle of funding

Tweet Data accuracy ‘continues to be a problem’ for businesses, with cutbacks impacting the bottom line of all departments. Although there has been a renewed focus from businesses to clean and utilise their data sets, new research has revealed more than nine out of ten companies believe that their customer and prospect data might be [...][ READ MORE ]

As Big Data gets hot, data geeks become cool

Tweet Recent estimates put the rate of consumer data capture at about 800 new records per person per day. Consider the metadata describing one simple mobile call that is, the information about the call, not the information within the call. The telco stores the caller and receiver IDs, their locations, time of day and duration [...][ READ MORE ]

Parallel channel marketing and the duplicate data dilemma

Tweet Our recently published whitepaper, “The Future of Multichannel Marketing in Hong Kong”, identified a major disconnect between marketers and consumers. Nearly half of all consumers surveyed told us they feel overwhelmed by communications from brands and as a result, many are disengaged. However, 85 per cent of brands think they’re doing an effective job [...][ READ MORE ]

Can you put a price on a good reputation?

Tweet Reputation matters – people, businesses and brands are all concerned with how others perceive them and most importantly, how they are perceived in the market. But what makes a good reputation? In short, a good reputation is something that most conscientious individuals and businesses work hard to earn, and for good reason. A good [...][ READ MORE ]

Show me the money – how inaccurate data is wasting organisational budget

Tweet As music legends ABBA once famously sang ‘money, money, money, must be funny, in a rich man’s world,’ many organisations would be alarmed to read just how much of their budget is being wasted through inaccurate data records. Experian’s latest research points to the frightening fact that on average, 15 per cent of departmental [...][ READ MORE ]