Posts Tagged ‘ customer data ’

New Hong Kong privacy laws bring tough penalties

Tweet Companies in Hong Kong ignore the new personal data rules at their peril. In 2010, Hong Kong’s Privacy Commissioner found Octopus Holdings to be contravening the Data Protection Principles by selling personal data of approximately 2 million of its reward card holders to third parties for use in direct marketing campaigns. The company wasn’t [...][ READ MORE ]

Back off man, I’m a scientist: Advice on the use of ‘big data’

Tweet It’s en vogue these days for statisticians and business analysts to refer to themselves as ‘scientists’, which is fine —as long as such people bring a scientist’s mindset to the task. “Our business is infested with idiots who try to impress by using pretentious jargon.” So said David Ogilvy sometime in the 1960s, and [...][ READ MORE ]

Has interest in Big Data started to peak?

Tweet Big Data seems to be on everyone’s minds at the moment: The national media are talking about its potential to change our lives across a huge range of areas (the BBC has had 7 separate programmes focusing on Big Data since November last year Specialist technology websites such as my favourite, The Register, which [...][ READ MORE ]

What Australians search for on their mobiles

Tweet Australians web browsing behavior on mobile devices is more likely to consist of checking the weather, browsing fashion retail websites and consuming the news. We are addicted to checking the weather on websites such as the Bureau of Meteorology and Weatherzone, and visiting fashion retail websites such as OZSale, ASOS and The Iconic on [...][ READ MORE ]

Single Customer View: Innovation or just redecoration?

Tweet “Everything old is new again” is true for popular culture and fashion; think the current retro appeal of bright colors and skinny jeans reminiscent of the 1980’s, so we aren’t surprised to see it happen with marketing trends as well. While fashion has given us the skinny jeans look without the pliers by introducing [...][ READ MORE ]

Unleashing digital potential in 2013

Tweet Consumers’ lives are changing, which means marketing practices must alter with them. Assisting companies to get on par with the new market conditions, the Experian Digital Trends Report 2013 unveils key movements to watch out for in the year ahead. Modern marketing is dominated by buzzwords which every professional should be au fait with [...][ READ MORE ]

Year of the Snake puts the squeeze on ad tech

Tweet Recent data suggests that the aggregate success rate of online advertising is around 0.1%. With the amount of data, contextual content targeting and real-time technology now available to us, I would suggest this amounts to a massive failure in our industry. Hundreds of millions of dollars are being invested in the industry across real-time [...][ READ MORE ]

Keeping the mobile consumer on the radar- what the future holds

Tweet The age of hyper-relevant messaging is upon us, with more mobile capabilities translating to greater marketing capabilities. Mobile is exciting because it offers capabilities that previous marketing mediums haven’t. As companies start to comprehend its potential we will see a shift from replicating web-based ads to creating mobile-specific campaigns that are heavily reliant on hyper-relevancy. With [...][ READ MORE ]

Hitting the bullseye without the blindfold

Tweet Companies look to get a single customer view from multiple channels In a multi-platformed, data crowded business environment, hitting the right audience at the right time with the right message can seem like trying to shoot a moving target whilst wearing a blindfold. However, those companies that have managed to successfully harness the power [...][ READ MORE ]

Businesses suffering from vicious circle of funding

Tweet Data accuracy ‘continues to be a problem’ for businesses, with cutbacks impacting the bottom line of all departments. Although there has been a renewed focus from businesses to clean and utilise their data sets, new research has revealed more than nine out of ten companies believe that their customer and prospect data might be [...][ READ MORE ]