audience | Marketing Forward Asia Pacific

Posts Tagged ‘ audience ’

Multichannel marketing – the way of the future

February 23rd, 2012
Posted in Research Reports

Tweet Understanding changing consumer behaviour and the impact it has on brand communications is at the heart of what we do. We thrive on the identification of a new trend and are fascinated by the ways in which marketing communications evolves – particularly in today’s age of the connected, highly mobile consumer. So towards the [...][ READ MORE ]

Who looks for Insurance Online?

September 9th, 2011
Posted in Consumer Insights

Tweet The Hitwise MOSAIC Lifestyle tool is a powerful way of segmenting internet users based on their demographic, behavioural, or socio-economic characteristics. MOSAIC breaks down the Australian population into 11 Groups (and 47 Sub-Groups) based on these said characteristics, and then ranks them A through K with A being the most affluent, and K the [...][ READ MORE ]