If you’re an Australian who used a search engine in the last week, there’s an good chance you used Google. If that was since last week, there’s also a chance you noticed the big blue arrow, announcing that Google Plus was now publicly open for business. In the US this saw them shoot up the [...]
YouTube.com has become the third most popular website in NZ overtaking TradeMe. Last week, the Google web property had 3.45% market share of all internet visits in New Zealand, compared to 3.14% for TradeMe. One in every 29 Internet visits went to YouTube. TradeMe was first overtaken by YouTube on the 21st of May [...]
As we approach the middle of pool stages of the Rugby World Cup (RWC), I thought it might be interesting to examine how New Zealanders (and our visitors) are searching for the tournament online, and who the big winners are from a publishing standpoint.
As our email databases grow and our results (dollars or impressions) follow. Do you ever wonder how big email marketing is for everyone around you or what the potential could be? More importantly with this growth do we need to do anything different to what we have done in the past? Well, the positive news is [...]
As music legends ABBA once famously sang ‘money, money, money, must be funny, in a rich man’s world,’ many organisations would be alarmed to read just how much of their budget is being wasted through inaccurate data records. Experian’s latest research points to the frightening fact that on average, 15 per cent of departmental budgets [...]
In the last few weeks we’ve spent a lot of time in the media space, specifically the online media space: who is watching what and reading where. Usual suspects figure highly – News sites, Entertainment sites and even YouTube, sitting somewhere in between. In particular, we’ve had a lot of interest lately in how Australians [...]
Not quite, but PM and now MP Kevin Rudd is almost a tenth of the way there. At the time of writing, @KruddMP has 1,002,292 Twitter followers, @KimKardashian 9,695,654. Now a Twillionaire as a result, KRudd has outperformed Julia Gillard almost ten-fold when it comes to Twitter followers (126,667) and has 25 times as many [...]
The Hitwise MOSAIC Lifestyle tool is a powerful way of segmenting internet users based on their demographic, behavioural, or socio-economic characteristics. MOSAIC breaks down the Australian population into 11 Groups (and 47 Sub-Groups) based on these said characteristics, and then ranks them A through K with A being the most affluent, and K the least. [...]
The State of Play in Australia. We are now more than half way through 2011. The digital reality is upon us and the realisation that when it comes to online, things are changing rapidly and retailers need to react quickly. Just look at the rapid rise of group buying sites.
It seems tablets are all the rage at the moment. With every PC and Smartphone manufacturer scrambling to get a piece of the market, consumers really are spoiled for choice. Using Hitwise Search Term Portfolios we can see what volume of searches each product is receiving, and benchmark them against each other to get an [...]
Global Marketing Forward
