Google Maps iPhone app was reborn in the iOS App Store on 12/12/12. It should have been a big thing but surprisingly not that many people are aware of it. Or at least Google didn’t make a big fuss about it. Interestingly enough, when I search for “Google Maps” in the App Store, it didn’t [...]
At the start of a new year we often see lots of information – articles, webinars, email newsletters – about the “latest and greatest” when it comes to online marketing: “Take your program to the next level“; “Predictions for 2013 and beyond“; “How to be ahead of the pack this year“. It is, of course, [...]
The age of hyper-relevant messaging is upon us, with more mobile capabilities translating to greater marketing capabilities. Mobile is exciting because it offers capabilities that previous marketing mediums haven’t. As companies start to comprehend its potential we will see a shift from replicating web-based ads to creating mobile-specific campaigns that are heavily reliant on hyper-relevancy. With smartphone [...]
Christmas has once again been and gone, and it seems it was our busiest season yet! Whether because of more positive consumer sentiment, or greater online offerings, or a consumer base that is increasingly tech-savvy, the end of last year broke records in terms of online retail behaviour. Let’s take a look at some of [...]
The mobile age is upon us, with big opportunities for marketers to capture audiences on devices that are increasingly durable and more widely used. For marketers that are not already aware, it is time to listen up; the age of mobile is upon us. With 20 million Australians predicted to own a smartphone by 2016 and more [...]
Mobile is set to become a significant channel for commerce as retailers rush to enable mobile capabilities and track spend. M-commerce could prove to be a godsend for modern retailers. Not only does it offer an additional platform on which consumers can buy goods and services, but it also provides unrivalled levels of customer insight and personal engagement. [...]
Recently the Australian Communications and Media Authority (ACMA) posted a blog which seeks to clarify their interpretation of the Spam Act 2003 with regards to Refer a Friend (RAF) marketing programs. What happened? Significantly ACMA has issued a formal warning to McDonalds for breaches of the SPAM act. This decision demonstrates that RAF programs are [...]
Mobile technology is making significant advances, replacing routine parts of our lives with one-touch solutions. Mobile developers view everyday tasks and items as major chores. They ask; why have six cards when you can have none? Why go to the shop when the shop can come to you? Why carry a map, a camera, a [...]
As a digital marketer, I enjoy receiving spam (in moderate doses). In fact, I’m fascinated to dissect their latest strategy for flogging a product or service. The reason being is that their ploys and tactics which look silly to most will often work. After all, it wouldn’t occur if it didn’t make money. And it [...]
According to Mariah Carey, this would be yooouuuuuuuuuuu, bay-bay! As one of the most recognized non-carol Christmas songs about, Mariah Carey’s Christmas album brings joy to the masses every year and always tops my ‘recently played’ iPod track list throughout the month of December. All that is well and good and makes my heart feel [...]
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Global Marketing Forward
