Tweet The latest Quarterly Australian Travel Report from Experian Hitwise has just been released and it is packed with more insights on popular tourist destinations and industry movements. One of the most interesting changes  from last quarter was the most popular flight destinations. The top 3 changes this quarter for flight destinations: Melbourne regained the top [...]

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Tweet Getting onto the train last week, I noticed a sea of buried heads on mobile devices, commuters immersed in content on their smartphones and tablets. The carriage remained in this state for the rest of the journey and left me contemplating how mobile has become the ‘sticking glue’ that connects consumers to the online [...]

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Tweet Big Data seems to be on everyone’s minds at the moment: The national media are talking about its potential to change our lives across a huge range of areas (the BBC has had 7 separate programmes focusing on Big Data since November last year Specialist technology websites such as my favourite, The Register, which [...]

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Tweet This week saw the second installment in the Click Frenzy franchise – a digital day devoted to attracting consumers in light of upcoming Mother’s Day. Many retailers partnered with Click Frenzy hoping for a similar consumer uptake as was seen in November last year, when the Click Frenzy site crashed from excess demand. This [...]

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Tweet Australians spend less time per visit on mobile. This is probably a no brainer when you consider the smaller screen size of smart phones and tablet devices compared to desktop PC’s and the notion of using the internet on the go.  Until now, we have not been able to measure just how much shorter [...]

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Tweet Easter has come and gone, with Australians spending (wait for it) $157 million dollars on chocolate! Just think of those poor cacao beans… But children (and adults alike) weren’t the only ones to benefit from the delicious holiday festival. Many online players took advantage of the seasonal celebrations as an opportunity to get in [...]

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Tweet Australians web browsing behavior on mobile devices is more likely to consist of checking the weather, browsing fashion retail websites and consuming the news. We are addicted to checking the weather on websites such as the Bureau of Meteorology and Weatherzone, and visiting fashion retail websites such as OZSale, ASOS and The Iconic on [...]

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Tweet Consumers’ lives are changing, which means marketing practices must alter with them. Assisting companies to get on par with the new market conditions, the Experian Digital Trends Report 2013 unveils key movements to watch out for in the year ahead. Modern marketing is dominated by buzzwords which every professional should be au fait with [...]

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Tweet You probably remember the first season of Masterchef – a classic competition in which Julie managed to hold out again Poh, with controversy over recipe ingredients. Meanwhile, Masterchef’s lesser known cousin, My Kitchen Rules, struggled to be heard over the crowd. How times have changed! The Masterchef: Professionals season in 2013 has had a [...]

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Tweet We have just released our quarterly Australian Online Travel Report which wraps up the Online Travel for 2012. There were some great insights from the quarter and I thought it would be worthwhile highlighting a few here. Of course if you want all the insights you can download the report but here are some of [...]

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