Consumer Insights

Facebook floats – Australians visit Google 30% more

Posted on May 17 2012 by tim.lovitt

Facebook will hit the boards this week in the U.S, with their float on the stock market crowning Mark Zuckerberg as one of the richest 28 year olds on the planet, if not in Earth’s history. Congratulations to Mark on this, but if you’re  looking to buy Facebook stock post IPO you might be wondering: [...]

Instagram: what difference does a Billion make

Posted on Apr 16 2012 by tim.lovitt

Last week, Facebook bought Instagram for approximately $1B USD. Seen as crazy by many, it now appears that there were a number of interested parties, all driving the price up. Regardless, it gives us a great chance to see what a difference a billion makes. Firstly, traffic is up – way up. Instagram finished the week [...]

Potential Channels for Multi-Channel Marketing

Posted on Apr 13 2012 by Michael Daley

Search, Social and Email are critical to a successful multi-channel strategy, but it needn’t stop there. The Hitwise tool can help bring to light unfamiliar sites that you haven’t considered in your digital strategy. Recently, I looked at sites that dramatically increased in Total Visits over the past year, creating the below list of potential channels [...]

Combatting the threat of international retailers

Posted on Apr 02 2012 by Michael Daley

Australian businesses are continuing to embrace the online sphere. Even companies such as David Jones are now expanding their online offerings to mitigate the risk posed by international entrants into the Australian market. The NAB Online Sales Index provides insight into retail online spending in Australia. It revealed that while local online sales rose by [...]

Can you leverage Pinterest – Top 10 facts!

Posted on Mar 13 2012 by Michael Daley

At the end of January, Tim Lovitt wrote about the newest craze hitting our Social Networks – the wonder that is Pinterest! Digital news sites have been buzzing about how companies could leverage Pinterest to grab greater market share, so to help you out, here are the top ten things you should know if you’re [...]

The Herald Sun and their Paywall

Posted on Feb 28 2012 by tim.lovitt

Paywalls are in the news again, with the announcement last week that the Herald Sun is to introduce a paywall , restricting some areas of online content to subscribers. Having instituted one for sister title The Australian last October, covered here, we thought it might be time to take a look at what happened when [...]

Predicting failure – Excess Baggage

Posted on Feb 23 2012 by Michael Daley

Reality TV continues to dominate our television screens, with food preparation, renovations and weight loss fluctuating in terms of retaining Australian viewers. Last Monday, My Kitchen Rules cooked up a storm as it topped 1.56 million viewers, while Biggest Loser flopped and Excess Baggage went belly up. If you were an executive at Channel Nine, [...]

Data dating: Valentine’s Day 2012

Posted on Feb 14 2012 by tim.lovitt

With Valentine’s Day today, we wondered if our data could help you get a date. If so, you’d probably want to improve your chances by fishing where the fish are – in this case the site that had the most potential dates. For the week ending the 4th of February 2012 we have the below: [...]

Pinterest interest doubles

Posted on Feb 02 2012 by tim.lovitt

Our colleagues in the US and Search Engine Watch recently shone a spotlight on the growth of Pinterest in the US, firing up our thinking circuits in the process. Was Pinterest becoming as popular here? With pickup from a range of sites and retweets on Twitter, Pinterest has jumped up the ranks for a new [...]

Biggest winners in post-Christmas sales

Posted on Jan 23 2012 by Michael Daley

The Australian Retailers’ Association recently stated that post-Christmas sales are running according to plan, although shares in retailers such as Billabong, JB Hi-Fi and Kathmandu have been slashed in light of lacklustre holiday sales. So who had the most success over the holiday period, and who lost market share?Running a fast-movers report on the Experian [...]