Tweet Companies look to get a single customer view from multiple channels In a multi-platformed, data crowded business environment, hitting the right audience at the right time with the right message can seem like trying to shoot a moving target whilst wearing a blindfold. However, those companies that have managed to successfully harness the power [...]

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Tweet Data accuracy ‘continues to be a problem’ for businesses, with cutbacks impacting the bottom line of all departments. Although there has been a renewed focus from businesses to clean and utilise their data sets, new research has revealed more than nine out of ten companies believe that their customer and prospect data might be [...]

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Tweet In response to a New York Times article published last month about the data collection practices of Axciom, eight members of US Congress have opened an inquiry into the data broking industry. Letters of inquiry have been sent to nine leading industry players (including my company Experian), asking for information about how they collect, [...]

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Tweet Recent estimates put the rate of consumer data capture at about 800 new records per person per day. Consider the metadata describing one simple mobile call that is, the information about the call, not the information within the call. The telco stores the caller and receiver IDs, their locations, time of day and duration [...]

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Tweet Our recently published whitepaper, “The Future of Multichannel Marketing in Hong Kong”, identified a major disconnect between marketers and consumers. Nearly half of all consumers surveyed told us they feel overwhelmed by communications from brands and as a result, many are disengaged. However, 85 per cent of brands think they’re doing an effective job [...]

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Tweet The volume of customer data available to marketers is both a gift and a curse at the same time. For the marketer, this has meant a proliferation in both the volume and type of data available on which to base marketing decisions. Not only has the online revolution allowed us to collect more attitudinal [...]

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Tweet Data is vital to every business. It can be used to generate revenue, cut costs, boost customer perception, improve customer intelligence, determine store catchment areas, make growth projections and ramp up efficiency. Poor quality data can be expensive. 33% of Experian research respondents claim that inaccurate data costs them up to 10% of their [...]

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Tweet Reputation matters – people, businesses and brands are all concerned with how others perceive them and most importantly, how they are perceived in the market. But what makes a good reputation? In short, a good reputation is something that most conscientious individuals and businesses work hard to earn, and for good reason. A good [...]

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Tweet As music legends ABBA once famously sang ‘money, money, money, must be funny, in a rich man’s world,’ many organisations would be alarmed to read just how much of their budget is being wasted through inaccurate data records. Experian’s latest research points to the frightening fact that on average, 15 per cent of departmental [...]

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Tweet Many of the world’s most important events are hinged around accuracy and precision. If we think about the Olympics and the world of sport as an example, a footballer needs precision accuracy with every kick and pass they make. An archer’s accomplishments rest on hitting the target and a tennis player must ensure their [...]

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