The volume of customer data available to marketers is both a gift and a curse at the same time. For the marketer, this has meant a proliferation in both the volume and type of data available on which to base marketing decisions. Not only has the online revolution allowed us to collect more attitudinal and [...]

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Data is vital to every business. It can be used to generate revenue, cut costs, boost customer perception, improve customer intelligence, determine store catchment areas, make growth projections and ramp up efficiency. Poor quality data can be expensive. 33% of Experian research respondents claim that inaccurate data costs them up to 10% of their annual [...]

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Reputation matters – people, businesses and brands are all concerned with how others perceive them and most importantly, how they are perceived in the market. But what makes a good reputation? In short, a good reputation is something that most conscientious individuals and businesses work hard to earn, and for good reason. A good reputation [...]

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As music legends ABBA once famously sang ‘money, money, money, must be funny, in a rich man’s world,’ many organisations would be alarmed to read just how much of their budget is being wasted through inaccurate data records. Experian’s latest research points to the frightening fact that on average, 15 per cent of departmental budgets [...]

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Many of the world’s most important events are hinged around accuracy and precision. If we think about the Olympics and the world of sport as an example, a footballer needs precision accuracy with every kick and pass they make. An archer’s accomplishments rest on hitting the target and a tennis player must ensure their swing, [...]

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