Search, Social and Email are critical to a successful multi-channel strategy, but it needn’t stop there. The Hitwise tool can help bring to light unfamiliar sites that you haven’t considered in your digital strategy. Recently, I looked at sites that dramatically increased in Total Visits over the past year, creating the below list of potential channels [...]

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Australian businesses are continuing to embrace the online sphere. Even companies such as David Jones are now expanding their online offerings to mitigate the risk posed by international entrants into the Australian market. The NAB Online Sales Index provides insight into retail online spending in Australia. It revealed that while local online sales rose by [...]

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At the end of January, Tim Lovitt wrote about the newest craze hitting our Social Networks – the wonder that is Pinterest! Digital news sites have been buzzing about how companies could leverage Pinterest to grab greater market share, so to help you out, here are the top ten things you should know if you’re [...]

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Reality TV continues to dominate our television screens, with food preparation, renovations and weight loss fluctuating in terms of retaining Australian viewers. Last Monday, My Kitchen Rules cooked up a storm as it topped 1.56 million viewers, while Biggest Loser flopped and Excess Baggage went belly up. If you were an executive at Channel Nine, [...]

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The Australian Retailers’ Association recently stated that post-Christmas sales are running according to plan, although shares in retailers such as Billabong, JB Hi-Fi and Kathmandu have been slashed in light of lacklustre holiday sales. So who had the most success over the holiday period, and who lost market share?Running a fast-movers report on the Experian [...]

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As Christmas approaches, so too do the launches of some the biggest blockbusters of 2011.  The long awaited Tintin movie is directed by Steven Spielberg, produced by Peter Jackson, and voiced by Daniel Craig and Jamie Bell (Billy Elliot). And Tom Cruise is back as Ethan Hunt in Mission Impossible: Ghost Protocol. So who will [...]

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The Christmas bells are ringing, and nowhere are they tolling louder than in the wonderful world of online. In line with the 12 days of Christmas, we’ve decided to release the 12 Insights of Christmas, leaping like the lords out of the Hitwise data. I’ve made these predictions using historical data and trends in search behaviour [...]

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With the release of the iPhone 4s comes the arrival of Siri, an ‘intelligent software assistant and knowledge navigator’ to help us with our everyday lives, according to Apple. Siri is designed to answer questions, provide directions, find restaurants and perform a range of functions, all through the power of speech. Your wish is Siri’s [...]

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Companies worldwide have embraced social media as an additional customer engagement and sales channel. Rightly so, as Australians have visited Facebook more than 6 billion times in the last 12 months! Even though companies have Facebook pages and Likes, what does that really mean to their traffic and customer acquisition? This presents a great opportunity [...]

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