Website: http://www.hitwise.co.nz
Profile: Christian has been with Hitwise for over 6 years, initially working with our UK team. Christian has experience working with clients across all major markets, and is now responsible for commercial relationships, client development, and consultancy for Hitwise New Zealand.
I’ve been saying for months to anyone that will listen, “Kiwi’s aren’t ‘behind’ in terms of online shopping- NZ businesses are.” In sectors like retail, some NZ businesses are only now starting to wake up to the potential of online sales. This, predominantly on the back of highly successful and well publicised foreign invaders like Amazon, ASOS and more recently Boohoo.
Tweet Over the last couple of years we’ve seen social fever sweep the world. Business, keen to jump aboard, are hiring ‘Tweeters’ as well as social networking consultants to formulate and execute increasingly complex social strategies. It’s hardly surprising. We can see in the chart below that visits to the Experian Hitwise Social Networking & [...]
Tweet Industry Visit Share for the Experian Hitwise Shopping and Classifieds – Apparel and Accessories category is up 56% on last year, based upon data for the week ending 19/11/2011. This shows that the sector is growing much faster than online in general. Retailers have responded to the trend, by spending more on Paid Search [...]
Tweet With the New Zealand Elections coming up this weekend, I felt that a quick online digest was well overdue. Market share of Visits to the political party websites for the month of October 2011, sees the National Party in the No1 position for the first time since March this year, with a market share [...]
Tweet Facebook.com has overtaken Google.co.nz to become the most visited website in New Zealand, with a market share of 9.27% of all internet visits for the day 15/11/2011. Facebook has long received more page views, and has longer session times- as would be expected given the nature of the two websites. This latest change however, [...]
Tweet The power industry has had a very interesting time here in NZ over the past 12 months. First with the asset swap, and more recently the New Zealand Electricity Authority’s Whats My Number campaign. A campaign that at the time of writing this entry, claims total potential savings for consumers of over $63 million. [...]
Tweet YouTube.com has become the third most popular website in NZ overtaking TradeMe. Last week, the Google web property had 3.45% market share of all internet visits in New Zealand, compared to 3.14% for TradeMe. One in every 29 Internet visits went to YouTube. TradeMe was first overtaken by YouTube on the 21st of [...]
Tweet As we approach the middle of pool stages of the Rugby World Cup (RWC), I thought it might be interesting to examine how New Zealanders (and our visitors) are searching for the tournament online, and who the big winners are from a publishing standpoint.
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