With the New Zealand Elections coming up this weekend, I felt that a quick online digest was well overdue.

Market share of Visits to the political party websites for the month of October 2011, sees the National Party in the No1 position for the first time since March this year, with a market share of 23.45%.

As the days count down to Saturday however, the online race for votes has become a much closer contest. When we look at the data from a Daily perspective, Labour Websites* appear to have gained a slight edge with a market share of 21.82% for the day 20/11/2011. (Check here for updates).

Labour Websites* includes both of The Labour Party’s websites: www.labour.org.nz / www.ownourfuture.co.nz