US retail giant Macy’s is the epitome of bricks and mortar, but even they are having to yield to a digital presence. Here’s a look at how they have embraced the digital age. Every country has a store like Macy’s, but whether that be a Myer, David Jones or Harrods, each is having to come [...]
The marketing industry is abuzz with how content is being created in the form of arresting, powerful images that need to summarise the values of the brand, the look of the store’s front window and capture its latest products and services. Images, videos and infographics are among the most talked about tools in reaching and [...]
Companies in Hong Kong ignore the new personal data rules at their peril. In 2010, Hong Kong’s Privacy Commissioner found Octopus Holdings to be contravening the Data Protection Principles by selling personal data of approximately 2 million of its reward card holders to third parties for use in direct marketing campaigns. The company wasn’t punished [...]
The latest Quarterly Australian Travel Report from Experian Hitwise has just been released and it is packed with more insights on popular tourist destinations and industry movements. One of the most interesting changes from last quarter was the most popular flight destinations. The top 3 changes this quarter for flight destinations: Melbourne regained the top spot [...]
Getting onto the train last week, I noticed a sea of buried heads on mobile devices, commuters immersed in content on their smartphones and tablets. The carriage remained in this state for the rest of the journey and left me contemplating how mobile has become the ‘sticking glue’ that connects consumers to the online and [...]
It’s en vogue these days for statisticians and business analysts to refer to themselves as ‘scientists’, which is fine —as long as such people bring a scientist’s mindset to the task. “Our business is infested with idiots who try to impress by using pretentious jargon.” So said David Ogilvy sometime in the 1960s, and the [...]
Big Data seems to be on everyone’s minds at the moment: The national media are talking about its potential to change our lives across a huge range of areas (the BBC has had 7 separate programmes focusing on Big Data since November last year Specialist technology websites such as my favourite, The Register, which published [...]
This week saw the second installment in the Click Frenzy franchise – a digital day devoted to attracting consumers in light of upcoming Mother’s Day. Many retailers partnered with Click Frenzy hoping for a similar consumer uptake as was seen in November last year, when the Click Frenzy site crashed from excess demand. This time [...]
Australians spend less time per visit on mobile. This is probably a no brainer when you consider the smaller screen size of smart phones and tablet devices compared to desktop PC’s and the notion of using the internet on the go. Until now, we have not been able to measure just how much shorter a [...]
Easter has come and gone, with Australians spending (wait for it) $157 million dollars on chocolate! Just think of those poor cacao beans… But children (and adults alike) weren’t the only ones to benefit from the delicious holiday festival. Many online players took advantage of the seasonal celebrations as an opportunity to get in front [...]
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Global Marketing Forward
