It’s not clear who first coined the phrase, “if you aren’t paying for a product, you are the product” but it clearly applies most appropriately to Facebook. This year, the company is on track to achieve revenues north of $6 billion dollars, all on the back of the data that its users contribute for free. [...]
I have always found one of the most fun uses of Hitwise is to look at consumer trends. Having insight into what 3 million Australians are searching for, and in what proportion, is powerful stuff.
US retail giant Macy’s is the epitome of bricks and mortar, but even they are having to yield to a digital presence. Here’s a look at how they have embraced the digital age.
The marketing industry is abuzz with how content is being created in the form of arresting, powerful images that need to summarise the values of the brand, the look of the store’s front window and capture its latest products and services. Images, videos and infographics are among the most talked about tools in reaching and [...]
Companies in Hong Kong ignore the new personal data rules at their peril. In 2010, Hong Kong’s Privacy Commissioner found Octopus Holdings to be contravening the Data Protection Principles by selling personal data of approximately 2 million of its reward card holders to third parties for use in direct marketing campaigns. The company wasn’t punished [...]
The latest Quarterly Australian Travel Report from Experian Hitwise has just been released and it is packed with more insights on popular tourist destinations and industry movements. One of the most interesting changes from last quarter was the most popular flight destinations. The top 3 changes this quarter for flight destinations: Melbourne regained the top spot [...]
Getting onto the train last week, I noticed a sea of buried heads on mobile devices, commuters immersed in content on their smartphones and tablets. The carriage remained in this state for the rest of the journey and left me contemplating how mobile has become the ‘sticking glue’ that connects consumers to the online and [...]
It’s en vogue these days for statisticians and business analysts to refer to themselves as ‘scientists’, which is fine —as long as such people bring a scientist’s mindset to the task. “Our business is infested with idiots who try to impress by using pretentious jargon.” So said David Ogilvy sometime in the 1960s, and the [...]
Big Data seems to be on everyone’s minds at the moment: The national media are talking about its potential to change our lives across a huge range of areas (the BBC has had 7 separate programmes focusing on Big Data since November last year Specialist technology websites such as my favourite, The Register, which published [...]
This week saw the second installment in the Click Frenzy franchise – a digital day devoted to attracting consumers in light of upcoming Mother’s Day. Many retailers partnered with Click Frenzy hoping for a similar consumer uptake as was seen in November last year, when the Click Frenzy site crashed from excess demand. This time [...]
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Global Marketing Forward
