Latest Post

Loading...
Generation Z: the Powerful Influencers....

Generation Z is the segment of the population born since about 2000.. Understanding Generation Z is crucial for any forward-thinking business – this generation is the primary customer of tomorrow. It is therefore important to have a customer lifecycle strategy in place to make sure this lucrative market remains...

Read More Generation Z: the Powerful Influencers.
Millennials are not all the same...

A lot has been written and continues to be written about Millennials. There is good reason for it as they are facing challenges in an environment we haven’t experienced before, with swift changes in technology and the impact of a rapidly changing globalised economy, to the point where it...

Read More Millennials are not all the same
6 Tips to beat rising postal costs...

According to ABC News, Australia Post’s mail service is to remain unprofitable, despite the increased costs to mail which came into effect on the 4th of January. The cost of sending a letter by regular mail has increased from 70 cents to $1, however this will not make up...

Read More 6 Tips to beat rising postal costs
10 Gifts for 5 Unique Audiences: Your holiday gift gui...

Before we get to our gift guide, here’s a brief update on the hottest products from the week including Cyber Monday. Top 20 hot products Weeks ending December 12, 2015 Rank Search Term Share of search clicks 1 Fitbit 0.035% 2 LEGO 0.023% 3 GoPro 0.020% 4 iPhone 6S...

Read More 10 Gifts for 5 Unique Audiences: Your holiday gift guide
The importance of data hygiene for a true omni-channel...

Recently, Myer’s new CEO admitted the retailer has struggled to meet the modern and omni-channel expectations of its customers after announcing a 23% drop in profits in its first half. Myer’s new CEO, Richard Umbers further said digitisation had changed the way consumers shop, altering their expectations of retailers...

Read More The importance of data hygiene for a true omni-channel retail experience
5 subject line tips to have your subjects lining up...

You know that old saying, first impressions never die? One hot-headed individual copped a first-hand experience of that late last week – you’ve probably seen the story on Facebook or Twitter. Angry man pushes past man on a train and abuses him… on his way to an interview with...

Read More 5 subject line tips to have your subjects lining up
Geo-demographic targeting- turning customer centricity...

Customer  centricity Superior customer experience Differentiating through customer service The new catch call and now a major cornerstone of nearly every company’s business strategy, and it’s not just a passing fad. These initiatives are engrained in Key Performance Indicators and Measures of success for many businesses. So what does...

Read More Geo-demographic targeting- turning customer centricity into a reality
Get to the heart of your emails this Valentine’s...

Good news everyone! If you’ve been waiting for the opportunity to showcase your creative talents, this is your week. We’ve got a double-whammy of potential marketing gold, with Friday the 13th and Valentine’s Day on Saturday. I’ve already seen brands getting clever with their emails – and particularly liked...

Read More Get to the heart of your emails this Valentine’s Day
What’s trending in toys this Christmas?...

We’re well in the lead up to Christmas now and friends and parents are definitely stepping up their searches for some of the hottest products! We looked at the search terms sending significantly more traffic to the Shopping and Classifieds – Toys and Hobbies category, comparing the week ending...

Read More What’s trending in toys this Christmas?
Holiday shopping behaviours coming to light...

Bill Tancer, general manager of global research for Experian Marketing Services, appeared on Wall Street Journal Live on Black Friday where he offered an interesting take on what’s motivating holiday shopping behaviors this season. Bill noted that last year’s holiday period was really a “high point” in terms of deep, blanket...

Read More Holiday shopping behaviours coming to light
PPC and the ABC...

A recent article in The Australian newspaper criticised the ABC news site for bidding on key terms in an effort to draw traffic away from its commercial...

Read More PPC and the ABC
Think you know all the keys to successful cross-channe...

What would you say is mission critical for a successful cross-channel marketing campaign? Data? Engagement? Perhaps compelling content? While all these things are important, according to Forrester Consulting, expertise in the humble email, one of the most reliable, easy-to-use channels in a marketer’s arsenal, lays a solid foundation....

Read More Think you know all the keys to successful cross-channel marketing? You might be surprised.