Facebook will hit the boards this week in the U.S, with their float on the stock market crowning Mark Zuckerberg as one of the richest 28 year olds on the planet, if not in Earth’s history. Congratulations to Mark on this, but if you’re looking to buy Facebook stock post IPO you might be wondering: [...]
Last week, Facebook bought Instagram for approximately $1B USD. Seen as crazy by many, it now appears that there were a number of interested parties, all driving the price up. Regardless, it gives us a great chance to see what a difference a billion makes. Firstly, traffic is up – way up. Instagram finished the week [...]
In recent years consumers have become more discerning about how they choose to engage with brands. This means that marketers are coming under increasing pressure to connect with their customers across multiple channels and in meaningful ways. Yet do customers value these new forms of brand communication, and do they generate the desired results? We [...]
Search, Social and Email are critical to a successful multi-channel strategy, but it needn’t stop there. The Hitwise tool can help bring to light unfamiliar sites that you haven’t considered in your digital strategy. Recently, I looked at sites that dramatically increased in Total Visits over the past year, creating the below list of potential channels [...]
Australian businesses are continuing to embrace the online sphere. Even companies such as David Jones are now expanding their online offerings to mitigate the risk posed by international entrants into the Australian market. The NAB Online Sales Index provides insight into retail online spending in Australia. It revealed that while local online sales rose by [...]
At the end of January, Tim Lovitt wrote about the newest craze hitting our Social Networks – the wonder that is Pinterest! Digital news sites have been buzzing about how companies could leverage Pinterest to grab greater market share, so to help you out, here are the top ten things you should know if you’re [...]
The relationship between consumers and marketers is evolving constantly. The highly connected and mobile consumer of today is vastly different to that of consumers five years ago. Communication channels have become more varied and the way individual consumers interact with them differs from person to person. Our recent research into the future of multi-channel marketing [...]
Paywalls are in the news again, with the announcement last week that the Herald Sun is to introduce a paywall , restricting some areas of online content to subscribers. Having instituted one for sister title The Australian last October, covered here, we thought it might be time to take a look at what happened when [...]
Understanding changing consumer behaviour and the impact it has on brand communications is at the heart of what we do. We thrive on the identification of a new trend and are fascinated by the ways in which marketing communications evolves – particularly in today’s age of the connected, highly mobile consumer. So towards the end [...]
Reality TV continues to dominate our television screens, with food preparation, renovations and weight loss fluctuating in terms of retaining Australian viewers. Last Monday, My Kitchen Rules cooked up a storm as it topped 1.56 million viewers, while Biggest Loser flopped and Excess Baggage went belly up. If you were an executive at Channel Nine, [...]
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