PPC and the ABC

PPC and the ABC

A recent article in The Australian newspaper criticised the ABC news site for bidding on key terms in an effort to draw traffic away from its commercial competitors.

Leaving aside the political aspects of this article, I thought it would be intere…

Read more
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6 Tips to beat rising postal costs...

Posted on Jan 06 2016 by
According to ABC News reports, Australia Post’s mail service is to remain unprofitable, despite the increased costs to mail which came into effect on the 4th of January 1 . The cost of sending a letter by regular mail has...

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10 Gifts for 5 Unique Audiences: Your holiday gift guide...

Posted on Dec 16 2015 by
Before we get to our gift guide, here’s a brief update on the hottest products from the week including Cyber Monday. Top 20 hot products Weeks ending December 12, 2015 Rank Search Term Share of search...

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The importance of data hygiene for a true omni-channel retai...

Posted on May 27 2015 by
Recently, Myer’s new CEO admitted the retailer has struggled to meet the modern and omni-channel expectations of its customers after announcing a 23% drop in profits in its first half. Myer’s new CEO, Richard Umbers further...

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5 subject line tips to have your subjects lining up...

Posted on Mar 18 2015 by
You know that old saying, first impressions never die? One hot-headed individual copped a first-hand experience of that late last week – you’ve probably seen the story on Facebook or Twitter. Angry man pushes past man on a...

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Geo-demographic targeting- turning customer centricity into ...

Posted on Feb 27 2015 by
Customer  centricity Superior customer experience Differentiating through customer service The new catch call and now a major cornerstone of nearly every company’s business strategy, and it’s not just a passing fad....

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Get to the heart of your emails this Valentine’s Day...

Posted on Feb 12 2015 by
Good news everyone! If you’ve been waiting for the opportunity to showcase your creative talents, this is your week. We’ve got a double-whammy of potential marketing gold, with Friday the 13th and Valentine’s Day on...

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What’s trending in toys this Christmas?...

Posted on Dec 17 2014 by
We’re well in the lead up to Christmas now and friends and parents are definitely stepping up their searches for some of the hottest products! We looked at the search terms sending significantly more traffic to the Shopping and...

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Holiday shopping behaviours coming to light...

Posted on Dec 04 2014 by
Bill Tancer, general manager of global research for Experian Marketing Services, appeared on Wall Street Journal Live on Black Friday where he offered an interesting take on what’s motivating holiday shopping behaviors this...

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PPC and the ABC...

Posted on Nov 21 2014 by
A recent article in The Australian newspaper criticised the ABC news site for bidding on key terms in an effort to draw traffic away from its commercial competitors. Leaving aside the political aspects of this article, I...

Read more ››

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