Millennials are not all the same...

Millennials are not all the same...

The latest research from Experian Marketing Services shows that Millennials are not a homogenous bunch. We have identified four segments with differing levels of incomes and education. They also exhibit different values, behaviours and attitudes which has a huge impact on how to communicate with them and the content hooks to use.

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Recent Posts

Generation Z: the Powerful Influencers.

Generation Z is the segment of the population born since about 2000.. Understanding Generation Z is crucial for any forward-thinking business – this generation is the primary customer of tomorrow. It is therefore important...

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Millennials are not all the same

A lot has been written and continues to be written about Millennials. There is good reason for it as they are facing challenges in an environment we haven’t experienced before, with swift changes in technology and the impact of...

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6 Tips to beat rising postal costs

Jan 06 2016 by
According to ABC News reports, Australia Post’s mail service is to remain unprofitable, despite the increased costs to mail which came into effect on the 4th of January 1 . The cost of sending a letter by regular mail has...

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10 Gifts for 5 Unique Audiences: Your holiday gift guide

Dec 16 2015 by
Before we get to our gift guide, here’s a brief update on the hottest products from the week including Cyber Monday. Top 20 hot products Weeks ending December 12, 2015 Rank Search Term Share of search...

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The importance of data hygiene for a true omni-channel retail

May 27 2015 by
Recently, Myer’s new CEO admitted the retailer has struggled to meet the modern and omni-channel expectations of its customers after announcing a 23% drop in profits in its first half. Myer’s new CEO, Richard Umbers further...

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5 subject line tips to have your subjects lining up

Mar 18 2015 by
You know that old saying, first impressions never die? One hot-headed individual copped a first-hand experience of that late last week – you’ve probably seen the story on Facebook or Twitter. Angry man pushes past man on a...

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Geo-demographic targeting- turning customer centricity into a reality

Feb 27 2015 by
Customer  centricity Superior customer experience Differentiating through customer service The new catch call and now a major cornerstone of nearly every company’s business strategy, and it’s not just a passing fad....

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Get to the heart of your emails this Valentine’s Day

Feb 12 2015 by
Good news everyone! If you’ve been waiting for the opportunity to showcase your creative talents, this is your week. We’ve got a double-whammy of potential marketing gold, with Friday the 13th and Valentine’s Day on...

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What’s trending in toys this Christmas?

Dec 17 2014 by
We’re well in the lead up to Christmas now and friends and parents are definitely stepping up their searches for some of the hottest products! We looked at the search terms sending significantly more traffic to the Shopping and...

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