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Data volumes tipped to keep growing
Posted on Mar 07 2012 by editorial team
Tweet Businesses look set to see data volumes go up over the coming years, an expert has stated. According to Simon Campbell, founder of Thesandpit.com, about 1.7 zettabytes of data was created across the globe during 2011. He said that while this is "staggering" in itself, estimates suggest the figure could be more than 50 [...]
Customer communications ‘vital for success in retail industry’
Posted on Sep 22 2011 by editorial team
Tweet The ability of a retailer to communicate with customers effectively could be critical to its success, experts have stated. According to The REaD Group, how well a company performs depends on its ability to impart messages to the public through different media. However, a poll showed that some businesses are falling short in this [...]
Sports clubs encouraged to embrace digital marketing
Posted on Jul 20 2011 by editorial team
Tweet Launching a digital marketing strategy could be highly beneficial for sports clubs, experts have suggested. According to Football Trade Director, many supporters are highly "devoted and loyal" to their favourite team. However, Commercial Director John Booth believes sports clubs could do more to communicate with customers and build up a stronger relationship. This, he [...]
Direct mail solutions could include promotional products
Posted on Jun 15 2011 by editorial team
Tweet Brands considering direct mail solutions in the future could include promotional gifts such as pens in their send-outs, although it is apparently important to make sure they are of good quality. Stefan Drew, Marketing Consultant and owner of Stefan Drew Associates, explained that he has seen a number of these products that are made [...]