Marketing Services
Experian partnership with eyeota brings largest set of customer data profiles to advertisers
Posted on Jun 10 2013 by kylie.tarrant
Tweet Sydney, Australia, 11 June, 2013 – Marketing and analytics provider Experian has today announced a partnership deal with customer data targeting company, eyeota, creating one of Australia’s most comprehensive portfolios blending online and offline audience data. By combining Experian’s Mosaic geo-demographic information with online data in eyeota’s consumer data marketplace, marketers have access to [...]
Australians’ news and media consumption is 51 per cent higher
Posted on Apr 10 2013 by kylie.tarrant
Tweet New Experian Hitwise data shows that consumption of the news has seen a steady increase on mobile devices over traditional online channels from September 2012 to March 2013. The share of visits in March to News and Media sites on mobile devices, including smartphones and tablets, is 51 per cent higher than that of [...]
Experian acquires Pacific Micromarketing to deliver world-class data analytics
Posted on Jan 23 2013 by kylie.tarrant
Tweet Sydney, Australia, 18 January 2013 – Experian© the global information services company, today acquired Pacific Micromarketing, a subsidiary of PMP Limited, to deliver enhanced consumer analytics data and services to its customers. Pacific Micromarketing is a leading consumer data and analytics business operating in Australia and New Zealand. It offers customers access to [...]
Undressing mobile commerce
Posted on Dec 03 2012 by editorial team
Tweet Fashion and beauty are leading a mobile commerce boom in Asia, according to the latest eBay stats, with Australia vice president of the company Deborah Sharkey looking to undress how mcommerce will affect how we shop. EBay has invested heavily in mcommerce technology anticipating that more people than ever will be using mobile devices [...]
What are we trying to achieve with digital marketing?
Posted on Nov 30 2012 by editorial team
Tweet Digital marketing is a two-way interface between company and customer, with most campaigns looking to increase interaction with the brand in some way. Finding the true ROI of digital marketing campaigns can be arduous, chiefly because the marketing technique is looking to provoke responses other than the direct sale. As we have seen from [...]
Bricks and mortar embrace online
Posted on Nov 30 2012 by editorial team
Tweet The old foes of ecommerce and bricks and mortar retail seem to be overcoming past differences and moving into the future arm-in-arm, according to new research. A report from PWC and Frost & Sullivan, entitled Australian and New Zealand Online Shopping Market and Digital Insights, projects that online shopping expenditure is set to grow [...]
Multichannel marketing ‘key to festive ecommerce success’
Posted on Nov 30 2012 by editorial team
Tweet Multichannel marketing and optimised mobile and ecommerce sites will ensure retailers get the most out of this year's festive rush, with research showing an unprecedented amount of people will be shopping online this Christmas. Research from Experian Hitwise has projected this year will be the busiest in ecommerce history, with sales on 'Cyber Monday' [...]
Chinese government steps in to ecommerce market
Posted on Nov 29 2012 by editorial team
Tweet The Ministry of Industry and Commerce in China is to set up a centralised monitoring system for ecommerce activities, reining in on a currently liberal business environment. A report by Sina Tech recent cited ministry official Gan Ling as saying that the ministry is building the regularity system and implementing a data management framework [...]
Red Bull reaping the rewards of digital stunts
Posted on Nov 28 2012 by editorial team
Tweet Creative digital marketing efforts coupled with Formula1 success has seen Red Bull's popularity soar, reaching astounding levels on social media. Felix Baumgartner's death defying jump kick-started what has proved to be an incredible year for Red Bull, highlighting the potential of digital marketing as a tool for brand exposure. The space jump became the [...]
Australian banks ‘not utilising social media’
Posted on Nov 27 2012 by editorial team
Tweet Social media engagement in the banking sector moved sharply downwards during October reporting period, according to the latest "Facebook Performance Report" by Melbourne digital media agency Online Circle. The banking and financial sector was relegated to the lowest of the twelve industries ranked in the report, despite the industry registering strong growth as a [...]